Customer Driven Marketing Strategy | Marketing Mcqs

Segmentation of international markets on the basis of overall economic development is an example of?

Byadmin August 25, 2021July 17, 2022

Segmentation of international markets on the basis of overall economic development is an example of?

A. geographic location
B. cultural factors
C. economic factors
D. political and legal factors

Analyzing Consumer Markets | Marketing Mcqs

The comparison of brands attributes and elimination of attributes with minimum acceptable cutoffs by the customer is classified as__________?

The comparison of brands attributes and elimination of attributes with minimum acceptable cutoffs by the customer is classified as__________?

A. lexicographic heuristics
B. eliminating-by-acceptance heuristic
C. heuristics
D. conjunctive heuristic

Read More The comparison of brands attributes and elimination of attributes with minimum acceptable cutoffs by the customer is classified as__________?
Marketing Mcqs | Products | Services and Brands

The retailing operation which is operated and owned by manufacturer and carries surplus or irregular goods is classified as?

The retailing operation which is operated and owned by manufacturer and carries surplus or irregular goods is classified as?

A. factory outlets
B. warehouse clubs
C. factory clubs
D. surplus center

Read More The retailing operation which is operated and owned by manufacturer and carries surplus or irregular goods is classified as?
Analyzing Marketing Environment | Marketing Mcqs

The integrated system which consists of consumer needs analysis, identifying alternatives, setting objectives and evaluating alternatives is classified as?

The integrated system which consists of consumer needs analysis, identifying alternatives, setting objectives and evaluating alternatives is classified as?

A. marketing channel design
B. intermediary channel design
C. horizontal channel design
D. vertical channel design

Read More The integrated system which consists of consumer needs analysis, identifying alternatives, setting objectives and evaluating alternatives is classified as?
Marketing Mcqs | Personal Selling and Sales Promotion

The pricing strategy in which prices are adjusted for psychological effect is classified as?

The pricing strategy in which prices are adjusted for psychological effect is classified as?

A. segmented pricing
B. psychological pricing
C. promotional pricing
D. geographical pricing

Read More The pricing strategy in which prices are adjusted for psychological effect is classified as?
Marketing Mcqs | Product Strategy Setting

The total number of product items included in the product mix is classified as ______

The total number of product items included in the product mix is classified as ______

A. depth of product mix
B. consistency of product mix
C. width of product mix
D. length of product mix

Read More The total number of product items included in the product mix is classified as ______
Identifying Market Segments and Targets | Marketing Mcqs

The people who express taste and independence are classified as ____________?

The people who express taste and independence are classified as ____________?

A. actualizes
B. non-actualizes
C. makers
D. non-makers

Read More The people who express taste and independence are classified as ____________?

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