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Product–Attribute Fixation happens when brand is much more than a product . Apt example is

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Question:

Product–Attribute Fixation happens when brand is much more than a product . Apt example is

A.

Jantan sweets

B.

Xerox

C.

Sapat

D.

Nature’s basket

Answer» b. Xerox

Note: The above multiple-choice question is for all general and Competitive Exams in India.