A Marketer is someone seeking a response from another party, called the __________.
A. Customer
B. Fund raiser, contributor
C. Voter
D. Prospect
A Marketer is someone seeking a response from another party, called the __________.
A. Customer
B. Fund raiser, contributor
C. Voter
D. Prospect
Charles Revson of Revlon observed: “In the factory, we make cosmetics; in the store, _________.
A. we sell quality
B. we challenge competitors
C. we implement ads
D. we sell hope
__________ goods constitute the bulk of most countries’ production and marketing efforts.
A. Durable
B. Impulse
C. Physical
D. Service e. Event
Marketing management is ____________?
A. Managing the marketing process
B. Monitoring the profitability of the companies products and services
C. Develog marketing strategies to move the company forward
D. The art and science of choosing target markets and getting, keeg, and growing customers through creating, delivering, and communicating superior customer value,
The most formal definition of marketing is ____________?
A. Meeting needs profitably
B. Identifying and meeting human and social needs
C. The 4Ps (Product, Price, Place, Promotion)
D. an organizational function and a set of processes for creating, communicating, and delivering, value to customers, and for managing customer relationships in ways that benefit the organization and its stake holders.
E. improving the quality of life for consumers
Earning per is computed as:
A. ____________Earning After Tax_____________
No of common s outstanding
B. ____No of common s outstanding___
Earning after Tax
C. ____Earning before Tax____
Common s
D. None of Them
The unsold goods are ______________?
A. Equity
B. Sale return
C. Inventory
D. Purchases
A. Current asset
B. intangible asset
C. Tangible asset
D. Liquid asset
When owner withdraw cash for its private use, it is called ___________?
A. Profit
B. Income
C. Expense
D. Drawing
A. Expense
B. Liability
C. financial assets
D. All of them
What Is Capital?
Capital is a term for financial assets, such as funds held in deposit accounts and/or funds obtained from special financing sources. Capital can also be associated with capital assets of a company that requires significant amounts of capital to finance or expand.
Capital can be held through financial assets or raised from debt or equity financing. Businesses will typically focus on three types of business capital: working capital, equity capital, and debt capital. In general, business capital is a core part of running a business and financing capital intensive assets.
Capital assets are assets of a business found on either the current or long-term portion of the balance sheet. Capital assets can include cash, cash equivalents, and marketable securities as well as manufacturing equipment, production facilities, and storage facilities.