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The ________ concept holds that consumers will favor those products that offer the most quality, performance, or innovative features.

Marketing Mcqs /

The ________ concept holds that consumers will favor those products that offer the most quality, performance, or innovative features.

A. Product
B. Marketing
C. Production
D. Selling

The ________ concept holds that consumers will favor those products that offer the most quality, performance, or innovative features. Read More »

Marketing Mcqs

Many brick-and-click competitors became stronger contenders in the marketplace than the pure-click firms because they had a larger pool of resources to work with and ________.

Marketing Mcqs /

Many brick-and-click competitors became stronger contenders in the marketplace than the pure-click firms because they had a larger pool of resources to work with and ________.

A. Better prices
B. Well-established brand names
C. One-on-one communications
D. direct selling capability

Many brick-and-click competitors became stronger contenders in the marketplace than the pure-click firms because they had a larger pool of resources to work with and ________. Read More »

Marketing Mcqs

In response to giant retailers and category killers, entrepreneurial retailers are building entertainment into stores with coffee bars, lectures, demonstrations, and performances. They are marketing a(n) ________ rather than a product assortment.

Marketing Mcqs /
In response to giant retailers and category killers, entrepreneurial retailers are building entertainment into stores with coffee bars, lectures, demonstrations, and performances. They are marketing a(n) ________ rather than a product assortment.

A. Customer value
B. Customer delight
C. total service solution
D. intangible benefit(s)

In response to giant retailers and category killers, entrepreneurial retailers are building entertainment into stores with coffee bars, lectures, demonstrations, and performances. They are marketing a(n) ________ rather than a product assortment. Read More »

Marketing Mcqs

The age which promises to lead to more accurate levels of production, more targeted communications, and more relevant pricing is term as____________.

Marketing Mcqs /

The age which promises to lead to more accurate levels of production, more targeted communications, and more relevant pricing is term as____________.

A. Age of Globalization
B. Industrial Age
C. Information Age
D. Production Age

The age which promises to lead to more accurate levels of production, more targeted communications, and more relevant pricing is term as____________. Read More »

Marketing Mcqs

In order to describe a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries, Mohan sawhney has proposed the concept of__________?

Marketing Mcqs /

In order to describe a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries, Mohan sawhney has proposed the concept of__________?

A. Vertical Integration
B. Horizontal Integration
C. beta Market
D. Meta Market

In order to describe a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries, Mohan sawhney has proposed the concept of__________? Read More »

Marketing Mcqs

In business markets, advertising can play a role, but a stronger role may be played by the sales force, ______, and the company’s reputation for reliability and quality.

Marketing Mcqs /

In business markets, advertising can play a role, but a stronger role may be played by the sales force, ______, and the company’s reputation for reliability and quality.

A. Brand image
B. Distribution
C. Promotion
D. Price

In business markets, advertising can play a role, but a stronger role may be played by the sales force, ______, and the company’s reputation for reliability and quality. Read More »

Marketing Mcqs

Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called __________.

Marketing Mcqs /
Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called __________.

A. Business markets
B. Global markets
C. Consumer markets
D. Nonprofit and governmental markets

Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called __________. Read More »

Marketing Mcqs