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Nokia launched Nokia ASHA for the labour / worker class, Not very high priced; it had the potential to affect the minds of the target audience in a very positive way . The brand strategy is

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Question:

Nokia launched Nokia ASHA for the labour / worker class, Not very high priced; it had the potential to affect the minds of the target audience in a very positive way . The brand strategy is

A.

Moving the brand up

B.

Moving the brand down

C.

ad-hoc

D.

Co- branding

Answer» b. Moving the brand down

Note: The above multiple-choice question is for all general and Competitive Exams in India.