| Question: What are events and experiences? | A. | It involves the use of mail, telephone, fax, e-mail, or internet to communicate directly with or solicit response or dialogue from specific customers or prospects. | B. | These are company sponsored activities and programs designed to create brand-related interactions with customers. | C. | any paid form of non-personal promotion of products or services by an identified sponsor. | D. | A variety of programs directed toward improving the relationship between the organisation and the public. | Answer» b. These are company sponsored activities and programs designed to create brand-related interactions with customers. |  
| Note: | The above multiple-choice question is for all general and Competitive Exams in India. |