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It is concerned with the application of marketing knowledge concepts and techniques to enhance social as well as economic ends:

/ Advertising in Contemporary Society solved MCQs / By
Question:

It is concerned with the application of marketing knowledge concepts and techniques to enhance social as well as economic ends:

A.

Social Marketing

B.

Personal Marketing

C.

Direct Marketing

D.

Need based marketing

Answer» a. Social Marketing

Note: The above multiple-choice question is for all general and Competitive Exams in India.