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…… Is an advertising strategy that focuses on a product or service attribute that is distinctive to a particular brand and offers an important benefit to the customer.

Question:

…… Is an advertising strategy that focuses on a product or service attribute that is distinctive to a particular brand and offers an important benefit to the customer.

A.

Surrogate Advertising

B.

Unique Selling Proposition

C.

Recall Advertising

D.

Reminder Advertising

Answer» b. Unique Selling Proposition

Note: The above multiple-choice question is for all general and Competitive Exams in India