Developing Marketing Strategies and Plans | Marketing Mcqs

In the value creation, ‘providing the value’ phase includes _________?

Byadmin October 3, 2021July 18, 2022

In the value creation, ‘providing the value’ phase includes _________?

A. determining specific features
B. determining product price
C. determining product inventory
D. both A and B

Marketing Mcqs

If the fixed cost is $200000, unit sales are 30000 and the variable cost is $8 then the unit cost is?

If the fixed cost is $200000, unit sales are 30000 and the variable cost is $8 then the unit cost is?

A. $14.67
B. $18.67
C. $20.67
D. $25.67

Read More If the fixed cost is $200000, unit sales are 30000 and the variable cost is $8 then the unit cost is?
Direct and Online Marketing | Marketing Mcqs

In the new product development process, after the analysis of business the next step to be taken is?

In the new product development process, after the analysis of business the next step to be taken is?

A. test marketing
B. One channel marketing
C. penetration marketing
D. individual marketing

Read More In the new product development process, after the analysis of business the next step to be taken is?
Analyzing Consumer Markets | Marketing Mcqs

The Crest toothpaste is converted into low involvement to high involvement by promoting it to avoid cavities is classified as_________?

The Crest toothpaste is converted into low involvement to high involvement by promoting it to avoid cavities is classified as_________?

A. linking product to engaging issue
B. linking product to personal situation
C. triggering emotions to personal values
D. adding an important feature

Read More The Crest toothpaste is converted into low involvement to high involvement by promoting it to avoid cavities is classified as_________?
Competitive Dynamics | Marketing Mcqs

The copy which is made of the market leader’s product but differentiates its pricing and distribution strategies is classified as _____________?

The copy which is made of the market leader’s product but differentiates its pricing and distribution strategies is classified as _____________?

A. counterfeiter
B. cloner
C. imitator
D. adapter

Read More The copy which is made of the market leader’s product but differentiates its pricing and distribution strategies is classified as _____________?
Customer Driven Marketing Strategy | Marketing Mcqs

The Website used to build customer goodwill, supplement sales channels and collect customer feedback is classified as?

The Website used to build customer goodwill, supplement sales channels and collect customer feedback is classified as?

A. corporate website
B. marketing website
C. branding website
D. viral website

Read More The Website used to build customer goodwill, supplement sales channels and collect customer feedback is classified as?
Marketing Mcqs

Companies that practice both a reactive and proactive marketing orientation are implementing a __________ and are likely to be the most successful.

Companies that practice both a reactive and proactive marketing orientation are implementing a __________ and are likely to be the most successful.

A. Total market orientation
B. External focus
C. Customer focus
D. Competitive, customer focus

Read More Companies that practice both a reactive and proactive marketing orientation are implementing a __________ and are likely to be the most successful.

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