In the ‘decline stage of product life cycle’ the per customer cost is?
In the ‘decline stage of product life cycle’ the per customer cost is?
A. high
B. low
C. average
D. moderate
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The pricing strategy which considers setting the price after designing marketing program is classified as?
The pricing strategy which considers setting the price after designing marketing program is classified as?A. value based pricing
B. cost based pricing
C. discount based pricing
D. ceiling based pricingThe attack stage in which the strategies cause gaps and then the marketing gaps are filled is considered as ___________?
The attack stage in which the strategies cause gaps and then the marketing gaps are filled is considered as ___________?A. bypass attack
B. guerilla attack
C. flank attack
D. frontal attackThe ‘total customer benefits’ include _________?
The ‘total customer benefits’ include _________?A. product benefits
B. services benefit
C. image benefit
D. all of the aboveThe pricing strategies related to product mix consists of?
The pricing strategies related to product mix consists of?A. product bundle pricing
B. by-product pricing
C. captive product pricing
D. all of aboveThe process through which large organizations identify, choose and evaluate among the range of brands is classified as________?
The process through which large organizations identify, choose and evaluate among the range of brands is classified as________?A. small buying
B. procedure buying
C. organizational buying
D. large buyingThe product quality level is considered as part of?
The product quality level is considered as part of?A. actual product
B. augmented product
C. de-augmented product
D. customer value