Marketing Channels | Marketing Mcqs

In smaller companies, the pricing strategies are handled by?

Byadmin August 26, 2021July 18, 2022

In smaller companies, the pricing strategies are handled by?

A. divisional manager
B. top management
C. sales manager
D. marketing manager

Developing Marketing Strategies and Plans | Marketing Mcqs

The target return pricing method is used by company’s selling for _________?

The target return pricing method is used by company’s selling for _________?

A. demand inelastic items
B. specialty items
C. public utilities
D. slower moving items

Read More The target return pricing method is used by company’s selling for _________?
Marketing Channels | Marketing Mcqs

The marketing strategy starts with?

The marketing strategy starts with?

A. Targeting
B. Market segmentation
C. Positioning
D. Differentiation

Read More The marketing strategy starts with?
Marketing Mcqs | Product Strategy Setting

The kind of convenience goods that are purchased by consumers on regular basis are classified as __________?

The kind of convenience goods that are purchased by consumers on regular basis are classified as __________?

A. homogeneous goods
B. emergency goods
C. impulse goods
D. staples

Read More The kind of convenience goods that are purchased by consumers on regular basis are classified as __________?
Customer Driven Marketing Strategy | Marketing Mcqs

The way of selling goods produced in home country with little modification or no modification into foreign market is classified as?

The way of selling goods produced in home country with little modification or no modification into foreign market is classified as?

A. exporting
B. importing
C. joint venturing
D. licensing

Read More The way of selling goods produced in home country with little modification or no modification into foreign market is classified as?
Marketing Mcqs | Retailing and Wholesaling Strategy

The products whose classes are based on customer’s need and behavior are called?

The products whose classes are based on customer’s need and behavior are called?

A. de-augmented product
B. actual services
C. augmented products
D. consumer products

Read More The products whose classes are based on customer’s need and behavior are called?
Analyzing Consumer Markets | Marketing Mcqs

The effect of references, family and statuses are classified as ________?

The effect of references, family and statuses are classified as ________?

A. effect of social factors
B. effect of cultural factors
C. effect of economic factors
D. effect of global factors

Read More The effect of references, family and statuses are classified as ________?

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