A. divisional manager
B. top management
C. sales manager
D. marketing manager
A. workers and managers
B. Stockholders
C. Community organizations
D. Company’s lawyers
A. identify customer’s value attributes
B. assessing the attributes importance
C. assessing the company’s performance
D. assessing the competitor’s performance
A. product line
B. product class
C. need family
D. product family
Rising promotion costs and shrinking profit margins are the result of ___________.
A. Changing technology
B. Globalization
C. Deregulation
D. Heightened competition
A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation
A. more total sales
B. less total sales
C. less total cost
D. more total purchases