A. personal sources
B. commercial sources
C. experiential sources
D. all of above
Companies that practice both a reactive and proactive marketing orientation are implementing a __________ and are likely to be the most successful.
A. Total market orientation
B. External focus
C. Customer focus
D. Competitive, customer focus
A. cost leadership
B. focusing strategy
C. differentiation
D. all of above
A. product concept
B. production phase
C. production screening
D. none of above
A. target segment
B. market segmentation
C. differentiation
D. positioning
A. business unit level
B. division level
C. decision level
D. corporate level
A. controlled test markets
B. simulated test markets
C. free test markets
D. both a and b