Conducting Marketing Research | Marketing Mcqs

In close-ended question in which the question with three or more possible answers is classified as ________?

Byadmin September 30, 2021July 18, 2022

In close-ended question in which the question with three or more possible answers is classified as ________?

A. semantic differential
B. Likert scale
C. multiple choice
D. dichotomous

Creating Brand Equity | Marketing Mcqs

When customers do not react favorably for specific brand under same circumstances, is said to be __________?

When customers do not react favorably for specific brand under same circumstances, is said to be __________?

A. buyer’s equity
B. market share equity
C. positive brand equity
D. negative brand equity

Read More When customers do not react favorably for specific brand under same circumstances, is said to be __________?
Designing and Managing Services | Marketing Mcqs

The purchase cost of product is included into cost of maintenance and is subtracted from discounted salvage value to calculate __________?

The purchase cost of product is included into cost of maintenance and is subtracted from discounted salvage value to calculate __________?

A. purchase cycle cost
B. cost of responsiveness
C. life cycle cost
D. assurance cost

Read More The purchase cost of product is included into cost of maintenance and is subtracted from discounted salvage value to calculate __________?
Consumer Markets and Buyer Behavior | Marketing Mcqs

The ‘marketing strategy statement’ first part consists of?

The ‘marketing strategy statement’ first part consists of?

A. target market
B. planned value proposition
C. sales, profit goals, market share
D. developing mission statement

Read More The ‘marketing strategy statement’ first part consists of?
Analyzing Marketing Environment | Marketing Mcqs

The ‘Regent Seven Seas Cruise Line’ invites customers by saying “luxury goes exploring” is an example of?

The ‘Regent Seven Seas Cruise Line’ invites customers by saying “luxury goes exploring” is an example of?

A. geographic segmentation
B. income segmentation
C. psychographic segmentation
D. behavioral segmentation

Read More The ‘Regent Seven Seas Cruise Line’ invites customers by saying “luxury goes exploring” is an example of?
Marketing Mcqs | Products | Services and Brands

The environmentally and socially sustainable marketing to meet present needs of customers and preserving need fulfillment for future generations is called?

The environmentally and socially sustainable marketing to meet present needs of customers and preserving need fulfillment for future generations is called?

A. channel view marketing
B. adaptation marketing
C. sustainable marketing
D. executive style marketing

Read More The environmentally and socially sustainable marketing to meet present needs of customers and preserving need fulfillment for future generations is called?
Developing Marketing Strategies and Plans | Marketing Mcqs

The reduction in price awarded to customers who buy products in large volumes is classified as ________?

The reduction in price awarded to customers who buy products in large volumes is classified as ________?

A. unbundling
B. delayed quotation pricing
C. reduction of discounts
D. reduction of discounts

Read More The reduction in price awarded to customers who buy products in large volumes is classified as ________?

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