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In 1996 developed the model of ‘Brand Equity Ten’ term was coined by

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Question:

In 1996 developed the model of ‘Brand Equity Ten’ term was coined by

A.

Kevin Keller

B.

Isaac Jacob

C.

David Aaker

D.

Philip Kotler

Answer» c. David Aaker

Note: The above multiple-choice question is for all general and Competitive Exams in India.