In 1996 developed the model of ‘Brand Equity Ten’ term was coined by

by
Question:

In 1996 developed the model of ‘Brand Equity Ten’ term was coined by

A.

Kevin Keller

B.

Isaac Jacob

C.

David Aaker

D.

Philip Kotler

Answer» c. David Aaker

Note: The above multiple-choice question is for all general and Competitive Exams in India.