Conducting Marketing Research | Marketing Mcqs

If the points of parity and points of difference are not credible of both categories then the brand is ________?

Byadmin September 30, 2021July 18, 2022

If the points of parity and points of difference are not credible of both categories then the brand is ________?

A. legitimate player
B. not legitimate player
C. straddle player
D. category point of difference

Collecting Information and Forecasting Demand | Marketing Mcqs

The increase in business legislation and special interest groups is classified as __________?

The increase in business legislation and special interest groups is classified as __________?

A. socio-techno environment
B. political-legal environment
C. technology trends
D. social trends

Read More The increase in business legislation and special interest groups is classified as __________?
Marketing Mcqs | Personal Selling and Sales Promotion

If customers perceive that price of product is greater than the value it provides to customer then the customer?

If customers perceive that price of product is greater than the value it provides to customer then the customer?

A. would get free products
B. would get discount
C. would buy product
D. would not buy product

Read More If customers perceive that price of product is greater than the value it provides to customer then the customer?
Identifying Market Segments and Targets | Marketing Mcqs

According to loyalty status, the marketer’s divide brand loyalty into groups do not include ___________?

According to loyalty status, the marketer’s divide brand loyalty into groups do not include ___________?

A. hard-core loyal
B. split loyal
C. shifting loyal
D. non-switchers

Read More According to loyalty status, the marketer’s divide brand loyalty into groups do not include ___________?
Marketing Mcqs | Personal Selling and Sales Promotion

The process of involving the pool of communities for idea building such as customers, employees and even public at large is classified as?

The process of involving the pool of communities for idea building such as customers, employees and even public at large is classified as?

A. crowdsourcing
B. internal sourcing
C. off sourcing
D. off shoring

Read More The process of involving the pool of communities for idea building such as customers, employees and even public at large is classified as?
Creating Long-term Loyalty Relationships | Marketing Mcqs

The process of managing information about customers to maximize loyalty is said to be _________?

The process of managing information about customers to maximize loyalty is said to be _________?

A. company relationship management
B. supplier management
C. retailer’s management
D. customer relationship management

Read More The process of managing information about customers to maximize loyalty is said to be _________?
Marketing Mcqs | New Product Development

Considering non-personal communication channels, the social networking sites, e-mail and company Websites are considered as?

Considering non-personal communication channels, the social networking sites, e-mail and company Websites are considered as?

A. broadcast media
B. display media
C. online media
D. print media

Read More Considering non-personal communication channels, the social networking sites, e-mail and company Websites are considered as?

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