If a company wants to build a good “corporate image,” it will probably use which of the following marketing communications mix tools?

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Question:

If a company wants to build a good “corporate image,” it will probably use which of the following marketing communications mix tools?

A.

advertising

B.

public relations

C.

direct marketing

D.

sales promotion

Answer» b. public relations

Note: The above multiple-choice question is for all general and Competitive Exams in India.