For developing new products, the company must know its?
For developing new products, the company must know its?
A. markets
B. consumers
C. competitors
D. all of above
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The retailers that follow the pattern of “locate-compare-select” to serve their customers are classified as?
The retailers that follow the pattern of “locate-compare-select” to serve their customers are classified as?A. full-service retailers
B. self-service retailers
C. limited service retailers
D. super retailersThe situation arises when actions of one channel member prevents another channel member to achieve its objectives is classified as _________?
The situation arises when actions of one channel member prevents another channel member to achieve its objectives is classified as _________?A. channel trade release
B. channel distributive rights
C. channel ordination
D. channel conflictConsidering products and service classification, the marketing offering such as furniture is an example of?
Considering products and service classification, the marketing offering such as furniture is an example of?A. specialty products
B. non-shopping products
C. augmented products
D. shopping productsThe marketer who looks forward for the customer’s needs in near future is classified as ____________?
The marketer who looks forward for the customer’s needs in near future is classified as ____________?A. creative marketers
B. market driven marketers
C. responsive marketers
D. anticipative marketersWhen the firm concentrates on serving needs of any specific customer group, it is considered as __________?
When the firm concentrates on serving needs of any specific customer group, it is considered as __________?A. product specialization
B. market specialization
C. single product concentration
D. mass customizationThe distribution of branded products through one or few outlets is called?
The distribution of branded products through one or few outlets is called?A. unsought products
B. industrial products
C. specialty products
D. augmented products