For developing new products, the company must know its?
For developing new products, the company must know its?
A. markets
B. consumers
C. competitors
D. all of above
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The total length of each product line is divided by number of product lines which is carried by the company to calculate ___________?
The total length of each product line is divided by number of product lines which is carried by the company to calculate ___________?A. average width of product mix
B. average length of product mix
C. average depth of product mix
D. consistency of product mixThe branding strategies alternatively use by the marketer’s do not include ________?
The branding strategies alternatively use by the marketer’s do not include ________?A. individual brand names
B. company brand name
C. sub-brand name
D. variant brandsThe analysis of how customer experiences contribute to company’s competitive advantage is classified as __________?
The analysis of how customer experiences contribute to company’s competitive advantage is classified as __________?A. customer’s metrics pathway
B. unit metrics pathway
C. stakeholder satisfaction pathway
D. company metrics pathwayThe kind of joint venture in which company signs agreement with foreign producers to provide services or manufacture goods is classified as?
The kind of joint venture in which company signs agreement with foreign producers to provide services or manufacture goods is classified as?A. investment ownership
B. contract manufacturing
C. joint ownership
D. management contractingThe questions in questionnaire with all the possible answers are provided and can be easily tabulated are called ___________?
The questions in questionnaire with all the possible answers are provided and can be easily tabulated are called ___________?A. close-ended questions
B. rating scale
C. open-ended questions
D. stratified samplingThe process of building, organizing and using databases of customers to build customer relationship is classified as _________?
The process of building, organizing and using databases of customers to build customer relationship is classified as _________?A. database marketing
B. customer database
C. detailed database
D. company database