Firm’s performance can be better measured by?
Firm’s performance can be better measured by?
A. Current sales
B. Customer equity
C. Market share
D. Both a and b
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The pricing strategy in which the company determines price it will make the targeted return is classified as?
The pricing strategy in which the company determines price it will make the targeted return is classified as?A. target return pricing
B. markup return pricing
C. learning pricing
D. marginal pricingThe activities in researching and developing with high quality is the part of _________?
The activities in researching and developing with high quality is the part of _________?A. the customer acquisition process
B. the new-offering process
C. the product-sensing process
D. the fulfill management processThe individuals who request the need of purchasing something are classified as_______?
The individuals who request the need of purchasing something are classified as_______?A. initiators
B. users
C. influencers
D. providersThe kind of direct marketing by which an offer, reminder or announcement is sent to people at specific virtual or physical address is called?
The kind of direct marketing by which an offer, reminder or announcement is sent to people at specific virtual or physical address is called?A. direct mail marketing
B. kiosk marketing
C. catalog marketing
D. premium marketingThe first step in marketing research process is to
The first step in marketing research process is toA. define problem
B. stating research objectives
C. deciding research approach
D. both A and BThe belief system that helps in shaping attitudes and behaviors is classified as _____________?
The belief system that helps in shaping attitudes and behaviors is classified as _____________?A. core consumer behavior
B. core values
C. multitasking
D. time constrained