Introduction to Marketing | Marketing Mcqs

Evaluation of the profitability of each segment is called?

Byadmin August 25, 2021July 18, 2022

Evaluation of the profitability of each segment is called?

A. Targeting
B. Market segmentation
C. Positioning
D. Differentiation

Marketing Mcqs | Personal Selling and Sales Promotion

In the ‘growth stage of product life cycle’ the cost per customer is?

In the ‘growth stage of product life cycle’ the cost per customer is?

A. high
B. low
C. average
D. moderate

Read More In the ‘growth stage of product life cycle’ the cost per customer is?
Marketing Mcqs | Personal Selling and Sales Promotion

The pricing strategy which combines prices of two or more products in a combo pack is classified as?

The pricing strategy which combines prices of two or more products in a combo pack is classified as?

A. segmented pricing
B. discount pricing
C. allowance pricing
D. product bundle pricing

Read More The pricing strategy which combines prices of two or more products in a combo pack is classified as?
Marketing Mcqs | Pricing Capturing Customer Value

The category of products that come with warranty offered at the time of product buying and expires at some specific date is an example of?

The category of products that come with warranty offered at the time of product buying and expires at some specific date is an example of?

A. augmented product
B. actual product
C. actual ownership
D. tangible products

Read More The category of products that come with warranty offered at the time of product buying and expires at some specific date is an example of?
Creating Brand Equity | Marketing Mcqs

The strategy of using company brand name for every product is referred as __________?

The strategy of using company brand name for every product is referred as __________?

A. house of products
B. branded house strategy
C. house of brands
D. strategy house

Read More The strategy of using company brand name for every product is referred as __________?
Analyzing Consumer Markets | Marketing Mcqs

The persuasion of goal with less or more vigor objectives is classified as _________?

The persuasion of goal with less or more vigor objectives is classified as _________?

A. motivation
B. intensity
C. demonization
D. psychogenic factors

Read More The persuasion of goal with less or more vigor objectives is classified as _________?
Competitive Advantage | Marketing Mcqs

The mental process in which customer ends up as buyer of a new product is called?

The mental process in which customer ends up as buyer of a new product is called?

A. adoption process
B. cognitive dissonance
C. pre purchase behavior
D. post-purchase behavior

Read More The mental process in which customer ends up as buyer of a new product is called?

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