Customer Driven Marketing Strategy | Marketing Mcqs

Considering individual customers, the purchasing portion of each buyer is called?

Byadmin August 25, 2021July 18, 2022

Considering individual customers, the purchasing portion of each buyer is called?

A. Share of customer
B. Customer equity
C. Customer lifetime value
D. None of above

Developing Marketing Strategies and Plans | Marketing Mcqs

The target return pricing method is used by company’s selling for _________?

The target return pricing method is used by company’s selling for _________?

A. demand inelastic items
B. specialty items
C. public utilities
D. slower moving items

Read More The target return pricing method is used by company’s selling for _________?
Developing Marketing Strategies and Plans | Marketing Mcqs

The kind of pricing in which prices are set below the cost temporarily and intentionally to destroy the competitors is classified as _________?

The kind of pricing in which prices are set below the cost temporarily and intentionally to destroy the competitors is classified as _________?

A. non-predatory pricing
B. predatory pricing
C. descriptive pricing
D. augmented pricing

Read More The kind of pricing in which prices are set below the cost temporarily and intentionally to destroy the competitors is classified as _________?
Creating Long-term Loyalty Relationships | Marketing Mcqs

The first step in analysis of customer value is to __________?

The first step in analysis of customer value is to __________?

A. identify customer’s value attributes
B. assessing the attributes importance
C. assessing the company’s performance
D. assessing the competitor’s performance

Read More The first step in analysis of customer value is to __________?
Analyzing Business Markets | Marketing Mcqs

The type of buyer and supplier relationship that are together in operational ways is classified as_________?

The type of buyer and supplier relationship that are together in operational ways is classified as_________?

A. operational systems
B. cooperative systems
C. structural commitment
D. structural adaptation

Read More The type of buyer and supplier relationship that are together in operational ways is classified as_________?
Global Marketplace | Marketing Mcqs

The customer adopter groups include?

The customer adopter groups include?

A. innovator
B. early majority
C. laggard
D. early adopter

Read More The customer adopter groups include?
Developing Marketing Strategies and Plans | Marketing Mcqs

The consumers who buy branded products are classified as _________?

The consumers who buy branded products are classified as _________?

A. non-switchers
B. switchers
C. non-shifting loyal
D. shifting loyal

Read More The consumers who buy branded products are classified as _________?

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