A company’s microenvironment, the ‘internal publics’ consists of? A. workers and managers B. Stockholders C. Community organizations D. Company’s lawyers

The economies consuming their own industrial outputs are known as? A. subsistence economies B. industrial economies C. developing economies D. none of above

If the unit cost is $15 and desired return rate on sales is 0.30 then markup price is? A. $11.43B. $21.43 C. $25.43 D. $15.43

The ‘customer markets’ & ‘publics’ are included in company’s environment calledThe ‘customer markets’ & ‘publics’ are included in company’s environment called? A. Macro environmentB. Microenvironment C. Both a and b D. None of above

The markets in which the goods are bought for personal consumption by the individuals and households are called? A. business markets B. international marketsC. consumer markets D. government markets

In ‘stages of adoption process’, the stage in which customer considers whether to try product or not to is classified as? A. awareness stage B. interest stageC. evaluation and trial stage D. adoption

The Company’s microenvironment includes? A. The company B. The suppliers C. The marketing intermediariesD. All of above

The markets including buyers in other countries are called? A. business markets B. reseller markets C. government marketsD. international markets

The resources such as oil, coal, gas and other minerals are known as? A. renewable resourcesB. non-renewable resource C. Both a and b D. none of above

The buyer decision process starts with? A. need recognition B. information search C. evaluation of alternatives D. both b and c