A. business markets
B. international markets
C. consumer markets
D. government markets
Sustainable Marketing Social Responsibility and Ethics
The ‘natural forces or factors’ are considered in company’s environment called?
A. Macro environment
B. Microenvironment
C. Both a and b
D. None of above
According to brand personality traits, the ‘excitement’ is concluded as brand being?
A. outdoorsy and tough
B. daring and imaginative
C. cheerful and wholesome
D. charming and upper class
A company’s marketing environment consists of?
A. Microenvironment
B. Macro environment
C. Both a and b
D. None of the above
The marketing intermediaries includes?
A. Financial intermediaries
B. Marketing services agencies
C. Both a and b
D. None of the above
All the factors affecting purchasing power of consumers are included in?
A. the cultural environment
B. the demographic environment
C. the economic environment
D. both a and b
The ‘stages in the adoption process’ involves?
A. awareness
B. interest
C. evaluation and trial
D. all of above
Physical distribution channels includes?
A. Retailers
B. Wholesalers
C. Both a and b
D. None of the above
The forces and factors that shape customers preferences and behaviors are known as?
A. the cultural environment
B. the demographic environment
C. the economic environment
D. the political environment
A company’s value delivery network, the marketers must treat?
A. Suppliers as partners
B. Marketing intermediaries as partners
C. Various publics as partners
D. Both a and b