A. design a product
B. determine cost of product
C. set price based on cost
D. convince buyer about products value
Services and Brands
The ‘preplanned funeral services’ are classified as?
A. unsought services
B. augmented services
C. industrial services
D. specialty products
The industry installations consists of major purchases such as?
A. buildings
B. fixed equipment
C. accessory and office equipment
D. all of above
The products that customers buy after comparing suitability of products are classified as?
A. non-shopping products
B. shopping products
C. specialty products
D. unsought products
The personal selling technique is frequently used in marketing mix designed for?
A. sought industrial products
B. specialty industrial products
C. shopping consumer products
D. augmented products
The services provided by medical and legal specialists are considered as?
A. unsought products
B. shopping products
C. specialty products
D. industrial convenient products
The targeted promotion by the producers and resellers of market offerings is a must for marketing mix of?
A. sought products
B. unsought products
C. specialty products
D. industrial unsought products
The specific brands of luxury cars are classified as?
A. consumer products
B. augmented product
C. industrial products
D. de-augmented product
The industrial products can be classified into?
A. Three groups
B. Two groups
C. Four groups
D. Five groups
The clothing line of fashion designers is best classified as?
A. unsought product
B. specialty shopping products
C. industrial products
D. specialty products