A. agents and brokers
B. manufacturer’s sales branches
C. voluntary franchise chain
D. merchant wholesalers
Services and Brands
The retailing operation which is operated and owned by manufacturer and carries surplus or irregular goods is classified as?
A. factory outlets
B. warehouse clubs
C. factory clubs
D. surplus center
The retailer store which carries deep assortment of specialty product line and customers are served by knowledgeable staff is classified as?
A. category killer
B. discount killer
C. limited inbound retailers
D. limited outbound retailers
The contractual agreement between independent retailers that has set up central wholesale operation and conduct joint promotion is classified as?
A. voluntary franchise
B. involuntary cooperative
C. retailer cooperative
D. voluntary cooperative
Considering the franchise organization, the independent business people involved other than service organization is represented as?
A. specialty line handlers
B. corporate units
C. franchisor
D. franchisee
The retail stores such as Best Buy, Staples and Pet Smart are examples of?
A. superstore
B. outbound stores
C. inbound stores
D. intensive stores
The fixed equipment such as office generators, drill presses and elevators are classified as?
A. industry capital items
B. industry material and parts
C. office equipment
D. specialty industrial products
The products such as major household appliances like TVs and refrigerators are classified as?
A. convenience sought products
B. unsought industrial products
C. sought non-specialty products
D. shopping products
The products that requires aggressive personal selling efforts are considered as?
A. sought specialty products
B. augmented industrial product
C. unsought shopping products
D. unsought consumer products
The services does not result in?
A. buying of anything
B. ownership of anything
C. selling of anything
D. marketing of anything