A. consumer products
B. industrial products
C. augmented products
D. specialty products
If the lawn mower is bought for house backyard, the lawn mower is classified as? Read More »
Marketing Mcqs, Products, Services and BrandsA. product bundle pricing
B. by-product pricing
C. captive product pricing
D. all of above
The pricing strategies related to product mix consists of? Read More »
Marketing Mcqs, Products, Services and BrandsA. business services
B. business supplies
C. industry capital items
D. accessory equipment
The maintenance and business advisory services are included in Read More »
Marketing Mcqs, Products, Services and BrandsA. concept development
B. product development
C. customer retention
D. supply chain management
Finding and developing the alternative concepts is part of? Read More »
Marketing Mcqs, Products, Services and BrandsA. few
B. growing number
C. stable but begins declining
D. declining number
The competitors in the growth stage of product life cycle are? Read More »
Marketing Mcqs, Products, Services and BrandsA. testing stage
B. development stage
C. buying stage
D. merger stage
In PLC stages, the stage in which the company’s investment costs mount is classified as? Read More »
Marketing Mcqs, Products, Services and BrandsA. unsought products
B. industrial products
C. specialty products
D. augmented products
The distribution of branded products through one or few outlets is called? Read More »
Marketing Mcqs, Products, Services and BrandsA. optional product allowances
B. seasonal allowances
C. functional allowances
D. promotional allowances
A. market skimming pricing
B. market penetration pricing
C. product line pricing
D. both a and b
The two broad strategies for new products are? Read More »
Marketing Mcqs, Products, Services and BrandsA. decline stage
B. less improved stage
C. product maturity stage
D. non-innovative stage
In PLC stages, the stage in which sales and profits declines is called? Read More »
Marketing Mcqs, Products, Services and Brands