A. consumer products
B. industrial products
C. augmented products
D. specialty products
Services and Brands
The pricing strategies related to product mix consists of?
A. product bundle pricing
B. by-product pricing
C. captive product pricing
D. all of above
The maintenance and business advisory services are included in
A. business services
B. business supplies
C. industry capital items
D. accessory equipment
Finding and developing the alternative concepts is part of?
A. concept development
B. product development
C. customer retention
D. supply chain management
The competitors in the growth stage of product life cycle are?
A. few
B. growing number
C. stable but begins declining
D. declining number
In PLC stages, the stage in which the company’s investment costs mount is classified as?
A. testing stage
B. development stage
C. buying stage
D. merger stage
The distribution of branded products through one or few outlets is called?
A. unsought products
B. industrial products
C. specialty products
D. augmented products
The kind of allowances that are made to reward dealers for participating in support programs and other advertising campaigns are called?
A. optional product allowances
B. seasonal allowances
C. functional allowances
D. promotional allowances
The two broad strategies for new products are?
A. market skimming pricing
B. market penetration pricing
C. product line pricing
D. both a and b
In PLC stages, the stage in which sales and profits declines is called?
A. decline stage
B. less improved stage
C. product maturity stage
D. non-innovative stage