Product Strategy Setting Archives

The total number of product items included in the product mix is classified as ______

The total number of product items included in the product mix is classified as ______

A. depth of product mix
B. consistency of product mix
C. width of product mix
D. length of product mix

The total number of product items included in the product mix is classified as ______ Read More »

In third level of customer value hierarchy, the marketer creates the basic products into ___________?

Marketing Mcqs, Product Strategy Setting / admin

In third level of customer value hierarchy, the marketer creates the basic products into ___________?

A. expected products
B. basic product
C. augmented products
D. potential product

In third level of customer value hierarchy, the marketer creates the basic products into ___________? Read More »

Marketing Mcqs, Product Strategy Setting

The long lasting products that facilitate the development of the finished product is classified as ___________?

Marketing Mcqs, Product Strategy Setting / admin

The long lasting products that facilitate the development of the finished product is classified as ___________?

A. capital items
B. natural items
C. farm items
D. heterogeneous items

The long lasting products that facilitate the development of the finished product is classified as ___________? Read More »

Marketing Mcqs, Product Strategy Setting

The goods that enter completely into manufacturing of the product are classified as ____________?

Marketing Mcqs, Product Strategy Setting / admin

The goods that enter completely into manufacturing of the product are classified as ____________?

A. supplies services
B. materials and parts
C. capital items
D. business services

The goods that enter completely into manufacturing of the product are classified as ____________? Read More »

Marketing Mcqs, Product Strategy Setting

The goods that are frequently and immediately bought by consumer’s are classified as ___________?

Marketing Mcqs, Product Strategy Setting / admin

The goods that are frequently and immediately bought by consumer’s are classified as ___________?

A. unsought goods
B. specialty goods
C. convenience goods
D. shopping goods

The goods that are frequently and immediately bought by consumer’s are classified as ___________? Read More »

Marketing Mcqs, Product Strategy Setting

The technique which is not included in co-branding is _________?

Marketing Mcqs, Product Strategy Setting / admin

The technique which is not included in co-branding is _________?

A. retail co-branding
B. wholesale co-branding
C. joint-venture co-branding
D. multiple-sponsor co-branding

The technique which is not included in co-branding is _________? Read More »

Marketing Mcqs, Product Strategy Setting

The factors that can help in differentiation of services include _________?

Marketing Mcqs, Product Strategy Setting / admin

The factors that can help in differentiation of services include _________?

A. delivery and installation
B. customer training and consultation
C. ordering ease
D. all of the above

The factors that can help in differentiation of services include _________? Read More »

Marketing Mcqs, Product Strategy Setting

The product line stretching in which company serves middle market, to enter in low priced product as well as high priced product line is called _________?

Marketing Mcqs, Product Strategy Setting / admin

The product line stretching in which company serves middle market, to enter in low priced product as well as high priced product line is called _________?

A. left-market stretch
B. down-market stretch
C. up-market stretch
D. Two-way stretch

The product line stretching in which company serves middle market, to enter in low priced product as well as high priced product line is called _________? Read More »

Marketing Mcqs, Product Strategy Setting

The pricing technique used by sellers while selling individual products in bundles is _______?

Marketing Mcqs, Product Strategy Setting / admin

The pricing technique used by sellers while selling individual products in bundles is _______?

A. optional-feature pricing
B. pure bundling pricing
C. mixed bundling pricing
D. pure bundling pricing

The pricing technique used by sellers while selling individual products in bundles is _______? Read More »

Marketing Mcqs, Product Strategy Setting

The product mix pricing technique through which companies develop product lines for pricing instead of single product is classified as __________?

Marketing Mcqs, Product Strategy Setting / admin

The product mix pricing technique through which companies develop product lines for pricing instead of single product is classified as __________?

A. by-product pricing
B. optional-feature pricing
C. product line pricing
D. Two-part pricing

The product mix pricing technique through which companies develop product lines for pricing instead of single product is classified as __________? Read More »

Marketing Mcqs, Product Strategy Setting