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Product Strategy Setting

The technique for product line length in which Company wants to add more product items in the present range is classified as _________?

Marketing Mcqs, Product Strategy Setting /
The technique for product line length in which Company wants to add more product items in the present range is classified as _________?

A. line deepening
B. line filling
C. line stretching
D. line consistency

The technique for product line length in which Company wants to add more product items in the present range is classified as _________? Read More »

Marketing Mcqs, Product Strategy Setting

The technique according to which the Company can lengthen product line beyond the current carrying range of products is classified as __________?

Marketing Mcqs, Product Strategy Setting /
The technique according to which the Company can lengthen product line beyond the current carrying range of products is classified as __________?

A. line consistency
B. line stretching
C. line filling
D. line depth

The technique according to which the Company can lengthen product line beyond the current carrying range of products is classified as __________? Read More »

Marketing Mcqs, Product Strategy Setting

The concept which states all the activities for making the product operational on planned location is classified as ___________?

Marketing Mcqs, Product Strategy Setting /
The concept which states all the activities for making the product operational on planned location is classified as ___________?

A. product uncontrollable return
B. product controllable return
C. installation
D. product maintenance

The concept which states all the activities for making the product operational on planned location is classified as ___________? Read More »

Marketing Mcqs, Product Strategy Setting

The product line stretching in which a company wants to introduce the low priced product line to seek strong growth opportunities are classified as _________?

Marketing Mcqs, Product Strategy Setting /
The product line stretching in which a company wants to introduce the low priced product line to seek strong growth opportunities are classified as _________?

A. down-market stretch
B. up-market stretch
C. Two-way stretch
D. left-market stretch

The product line stretching in which a company wants to introduce the low priced product line to seek strong growth opportunities are classified as _________? Read More »

Marketing Mcqs, Product Strategy Setting

The product line stretches in which a Company wants to enter into new high end market to seek higher margins and more growth opportunities is called ___________?

Marketing Mcqs, Product Strategy Setting /
The product line stretches in which a Company wants to enter into new high end market to seek higher margins and more growth opportunities is called ___________?

A. left-market stretch
B. down-market stretch
C. up-market stretch
D. Two-way stretch

The product line stretches in which a Company wants to enter into new high end market to seek higher margins and more growth opportunities is called ___________? Read More »

Marketing Mcqs, Product Strategy Setting

All the items including in product line that share more than one form of particular products are classified as ___________?

Marketing Mcqs, Product Strategy Setting /
All the items including in product line that share more than one form of particular products are classified as ___________?

A. factor of durability
B. factor of performance
C. product type
D. item

All the items including in product line that share more than one form of particular products are classified as ___________? Read More »

Marketing Mcqs, Product Strategy Setting

The shopping goods that differs on the basis of services and features rather than price are classified as __________?

Marketing Mcqs, Product Strategy Setting /
The shopping goods that differs on the basis of services and features rather than price are classified as __________?

A. emergency shopping goods
B. homogeneous shopping goods
C. heterogeneous shopping goods
D. impulse shopping goods

The shopping goods that differs on the basis of services and features rather than price are classified as __________? Read More »

Marketing Mcqs, Product Strategy Setting