A. homogeneous goods
B. emergency goods
C. impulse goods
D. staples
A. expected products
B. basic product
C. augmented products
D. potential product
A. uncontrollable returns
B. controllable returns
C. capital returns
D. differential returns
A. class and line type
B. need family type
C. stock type
D. stock keeping unit
In the product hierarchy, the product variant or item is classified as __________? Read More »
Marketing Mcqs, Product Strategy SettingA. durable goods
B. non-durable goods
C. services
D. augmented goods
A. product line
B. product class
C. need family
D. product family
A. pure bundling pricing
B. mix bundling pricing
C. Two-part bundle pricing
D. optional-feature pricing
A. durability
B. performance quality
C. reliability
D. conformance quality
A. line consistency and depth
B. average widening
C. line widening
D. line filling and stretching
The two ways in which a Company lengthens its carrying product line are __________? Read More »
Marketing Mcqs, Product Strategy SettingA. conformance and performance quality
B. durability and style
C. reliability and repair-ability
D. all of the above
The products can be differentiated on the basis of __________? Read More »
Marketing Mcqs, Product Strategy Setting