A. heterogeneous goods
B. legal advisors
C. shampoos and soaps
D. machine tools and refrigerators
The examples of services are __________? Read More »
Marketing Mcqs, Product Strategy SettingA. durable goods
B. non-durable goods
C. services
D. augmented goods
A. product assortment
B. product mix
C. product system
D. both A and B
A. supplies and business services
B. capital items
C. materials and parts
D. None of above
The repair items and operating supplies are classified as the types of Read More »
Marketing Mcqs, Product Strategy SettingA. experiences and events
B. information and ideas
C. properties and organizations
D. all of the above
The example of products include ________? Read More »
Marketing Mcqs, Product Strategy SettingA. homogeneous goods
B. emergency goods
C. impulse goods
D. staples
A. differentiability
B. repair-ability
C. conformability
D. perform-ability
The ease of fixing the flaw or malfunction of the product is classified as _________? Read More »
Marketing Mcqs, Product Strategy SettingA. convenience goods
B. shopping goods
C. unsought goods
D. specialty goods
The emergency, goods and impulse goods are the types of __________? Read More »
Marketing Mcqs, Product Strategy SettingA. farm and natural products
B. component materials
C. component parts
D. installations and equipment
The major categories of raw materials are included in ___________? Read More »
Marketing Mcqs, Product Strategy SettingA. differential returns
B. uncontrollable returns
C. controllable returns
D. design
