The Companys strengths and weakness are evaluated in?
A. PEST analysis
B. SWOT analysis
C. Both a and b
D. None of above
Pricing Strategy
The personal selling process step according to which sales person dictates how company can solve problem by offering its product is classified as?
The personal selling process step according to which sales person dictates how company can solve problem by offering its product is classified as?
A. inbound approaching
B. presentation
C. demonstration
D. nominal approaching
The type of communication channel that send message without personal feedback or contact is classified as?
The type of communication channel that send message without personal feedback or contact is classified as?
A. personal communication channels
B. irrational communication channels
C. non-emotional communication channels
D. non-personal communication channels
The group of customers who follows a majority of people before buying innovative products is called?
The group of customers who follows a majority of people before buying innovative products is called?
A. late majority
B. early majority
C. laggard
D. early adopter
The distinct psychological characteristics that play key role in distinguishing one person from another is called?
The distinct psychological characteristics that play key role in distinguishing one person from another is called?
A. lifestyle
B. personality
C. social class
D. None of the above
The detailed description of products, target market, competitors and customer value proposition is classified as?
The detailed description of products, target market, competitors and customer value proposition is classified as?
A. write-up
B. write-down
C. follow-up
D. none of above
The consumer promotion technique according to which seller sells two or three units of product at reduced price is classified as?
The consumer promotion technique according to which seller sells two or three units of product at reduced price is classified as?
A. price packs
B. cents off deals
C. advertising specialties
D. both a and b
The factors that can affect purchase decision and attention are?
The factors that can affect purchase decision and attention are?
A. attitude of others
B. unexpected situational factors
C. expected situational factors
D. both a and b
The promotional mix strategy in which advertisement and promotions are made to final customers to induce them to buy products is classified as?
The promotional mix strategy in which advertisement and promotions are made to final customers to induce them to buy products is classified as?
A. pull strategy
B. moral selling strategy
C. rational selling strategy
D. push strategy
The person self-image also called as its?
The person self-image also called as its?
A. lifestyle
B. personality
C. social class
D. self-concept