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Pricing Strategy

According to ‘Maslow’s hierarchy of needs’, the need for security and protection is classified as?

July 18, 2022August 27, 2021 by admin
According to ‘Maslow’s hierarchy of needs’, the need for security and protection is classified as?

A. physiological needs
B. social needs
C. safety needs
D. esteem needs

Categories Marketing Mcqs, Pricing Strategy

The positive situational factors and internal capabilities is part of company’s?

July 17, 2022August 27, 2021 by admin
The positive situational factors and internal capabilities is part of company’s?

A. Strengths
B. Weaknesses
C. Opportunities
D. Threats

Categories Marketing Mcqs, Pricing Strategy

The ‘psychological factors’ that affect consumer’s buying behaviors includes?

July 17, 2022August 27, 2021 by admin
The ‘psychological factors’ that affect consumer’s buying behaviors includes?

A. motivation
B. perception
C. beliefs and attitudes
D. all of above

Categories Marketing Mcqs, Pricing Strategy

In the social class classification, the business professionals without any unusual wealth includes?

July 18, 2022August 27, 2021 by admin
In the social class classification, the business professionals without any unusual wealth includes?

A. upper middles
B. working class
C. lower uppers
D. upper uppers

Categories Marketing Mcqs, Pricing Strategy

The tendency to which innovation may tried for limited time is?

July 17, 2022August 27, 2021 by admin
The tendency to which innovation may tried for limited time is?

A. relative advantage
B. divisibility
C. communicability
D. compatibility

Categories Marketing Mcqs, Pricing Strategy

The consumer promotion technique in which products are offered at low cost or free of cost on purchase of new product is classified as?

July 17, 2022August 27, 2021 by admin
The consumer promotion technique in which products are offered at low cost or free of cost on purchase of new product is classified as?

A. sample
B. coupon
C. premium
D. cash refunds

Categories Marketing Mcqs, Pricing Strategy

The kind of sales people who travel to call all the customers in field is classified as?

July 17, 2022August 27, 2021 by admin
The kind of sales people who travel to call all the customers in field is classified as?

A. inside sales force
B. outside sales force
C. channel intermediaries
D. nominal sales force

Categories Marketing Mcqs, Pricing Strategy

The adopter group ‘early majority’ is?

July 17, 2022August 27, 2021 by admin
The adopter group ‘early majority’ is?

A. deliberate
B. guided by respect
C. skeptical
D. tradition bound

Categories Marketing Mcqs, Pricing Strategy

The ‘social factors’ includes?

July 17, 2022August 27, 2021 by admin
The ‘social factors’ includes?

A. small groups
B. family
C. social roles and status
D. all of above

Categories Marketing Mcqs, Pricing Strategy

According to customers, the trend of interpreting information in a way to support what they already believe is?

July 18, 2022August 27, 2021 by admin
According to customers, the trend of interpreting information in a way to support what they already believe is?

A. selective attention
B. selective distortion
C. selective retention
D. all of above

Categories Marketing Mcqs, Pricing Strategy
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