A. selective attention
B. selective distortion
C. selective retention
D. all of above
A. double pricing
B. optional part pricing
C. two-part pricing
D. combine pricing
A. relative advantage
B. divisibility
C. communicability
D. compatibility
A. customer sales force structure
B. product sales force structure
C. indirect sales force structure
D. territorial sales force structure
A. Brand awareness
B. brand personality
C. self-concept
D. self-image
A. predatory pricing
B. deceptive pricing
C. price fixing
D. none of the above
A. adoption
B. cognitive dissonance
C. pre purchase behavior
D. post-purchase behavior
A. idea screening
B. product screening
C. customer screening
D. raw material screening
A. experiential sources
B. commercial sources
C. public sources
D. all of above
A. sales promotion
B. personal selling
C. public relations
D. advertising