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Pricing Strategy

According to customers, the trend to screen out most of the information from advertisement they are exposed to from the is classified as?

According to customers, the trend to screen out most of the information from advertisement they are exposed to from the is classified as?

A. selective attention
B. selective distortion
C. selective retention
D. all of above

According to customers, the trend to screen out most of the information from advertisement they are exposed to from the is classified as? Read More »

Marketing Mcqs, Pricing Strategy

The strategy which set prices in two dimensions such as charging fixed fee with variable usage rate is called?

The strategy which set prices in two dimensions such as charging fixed fee with variable usage rate is called?

A. double pricing
B. optional part pricing
C. two-part pricing
D. combine pricing

The strategy which set prices in two dimensions such as charging fixed fee with variable usage rate is called? Read More »

Marketing Mcqs, Pricing Strategy

The sales force structure in which salespeople are designated to sell the company’s product to certain industries or customers is classified as?

The sales force structure in which salespeople are designated to sell the company’s product to certain industries or customers is classified as?

A. customer sales force structure
B. product sales force structure
C. indirect sales force structure
D. territorial sales force structure

The sales force structure in which salespeople are designated to sell the company’s product to certain industries or customers is classified as? Read More »

Marketing Mcqs, Pricing Strategy

Considering promotional mix, the method in which sales force personal presentation for building customer relationship and increasing sales is called?

Considering promotional mix, the method in which sales force personal presentation for building customer relationship and increasing sales is called?

A. sales promotion
B. personal selling
C. public relations
D. advertising

Considering promotional mix, the method in which sales force personal presentation for building customer relationship and increasing sales is called? Read More »

Marketing Mcqs, Pricing Strategy