Pricing Strategy

Marketing Mcqs | Pricing Strategy

According to customers, the trend to screen out most of the information from advertisement they are exposed to from the is classified as?

According to customers, the trend to screen out most of the information from advertisement they are exposed to from the is classified as?

A. selective attention
B. selective distortion
C. selective retention
D. all of above

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Marketing Mcqs | Pricing Strategy

The strategy which set prices in two dimensions such as charging fixed fee with variable usage rate is called?

The strategy which set prices in two dimensions such as charging fixed fee with variable usage rate is called?

A. double pricing
B. optional part pricing
C. two-part pricing
D. combine pricing

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Marketing Mcqs | Pricing Strategy

The tendency to which existing products appears less superior compared to innovative products is classified as?

The tendency to which existing products appears less superior compared to innovative products is classified as?

A. relative advantage
B. divisibility
C. communicability
D. compatibility

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Marketing Mcqs | Pricing Strategy

The sales force structure in which salespeople are designated to sell the company’s product to certain industries or customers is classified as?

The sales force structure in which salespeople are designated to sell the company’s product to certain industries or customers is classified as?

A. customer sales force structure
B. product sales force structure
C. indirect sales force structure
D. territorial sales force structure

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Marketing Mcqs | Pricing Strategy

The aspects of brand that are linked to human traits, developed in a specific mix called?

The aspects of brand that are linked to human traits, developed in a specific mix called?

A. Brand awareness
B. brand personality
C. self-concept
D. self-image

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Marketing Mcqs | Pricing Strategy

The pricing issues across channel levels includes?

The pricing issues across channel levels includes?

A. predatory pricing
B. deceptive pricing
C. price fixing
D. none of the above

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Marketing Mcqs | Pricing Strategy

When any potential customer become a regular user of the product, this change is called?

When any potential customer become a regular user of the product, this change is called?

A. adoption
B. cognitive dissonance
C. pre purchase behavior
D. post-purchase behavior

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Marketing Mcqs | Pricing Strategy

After the idea generation through internal and external sources, the next step is?

After the idea generation through internal and external sources, the next step is?

A. idea screening
B. product screening
C. customer screening
D. raw material screening

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Marketing Mcqs | Pricing Strategy

The type of information consumer obtains by using and examining the product is classified as?

The type of information consumer obtains by using and examining the product is classified as?

A. experiential sources
B. commercial sources
C. public sources
D. all of above

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Marketing Mcqs | Pricing Strategy

Considering promotional mix, the method in which sales force personal presentation for building customer relationship and increasing sales is called?

Considering promotional mix, the method in which sales force personal presentation for building customer relationship and increasing sales is called?

A. sales promotion
B. personal selling
C. public relations
D. advertising

Read More Considering promotional mix, the method in which sales force personal presentation for building customer relationship and increasing sales is called?