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Pricing Capturing Customer Value

The remembrance of good points that are related to choose a brand as compared to competing brands is called?

Marketing Mcqs, Pricing Capturing Customer Value /
The remembrance of good points that are related to choose a brand as compared to competing brands is called?

A. selective attention
B. selective distortion
C. selective retention
D. both a and b

The remembrance of good points that are related to choose a brand as compared to competing brands is called? Read More »

Marketing Mcqs, Pricing Capturing Customer Value

The ‘Regent Seven Seas Cruise Line’ targets customers seeking elegant ambiance for holidays is example of?

Marketing Mcqs, Pricing Capturing Customer Value /
The ‘Regent Seven Seas Cruise Line’ targets customers seeking elegant ambiance for holidays is example of?

A. geographic segmentation
B. income segmentation
C. psychographic segmentation
D. behavioral segmentation

The ‘Regent Seven Seas Cruise Line’ targets customers seeking elegant ambiance for holidays is example of? Read More »

Marketing Mcqs, Pricing Capturing Customer Value