That minor stimuli which determines when and how customer will respond in certain way is called?
A. perception
B. cues
C. motives
D. both a and c
Pricing Capturing Customer Value
According to ‘Maslow’s hierarchy of needs’, the needs for food, shelter and clothing are classified as?
According to ‘Maslow’s hierarchy of needs’, the needs for food, shelter and clothing are classified as?
A. physiological needs
B. social and safety needs
C. esteem needs
D. self-actualization needs
Burger King segments and targets its brands market “Super Fans” who visit store roughly 13 times a month is an example of?
Burger King segments and targets its brands market “Super Fans” who visit store roughly 13 times a month is an example of?
A. user status
B. usage rate
C. loyalty status
D. benefits sought
According to brand personality traits, the ‘ruggedness’ is concluded as brand being?
According to brand personality traits, the ‘ruggedness’ is concluded as brand being?
A. outdoorsy and tough
B. cheerful and wholesomeness
C. daring and imaginative
D. charming and upper class
The ‘local or individual marketing’ is also called as?
The ‘local or individual marketing’ is also called as?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing
According to ‘Maslow’s hierarchy of needs’, the need of recognition and status is classified as?
According to ‘Maslow’s hierarchy of needs’, the need of recognition and status is classified as?
A. physiological needs
B. social needs
C. safety needs
D. esteem needs
The customer market division done on the basis of ‘compulsive, ambitious and outgoing customers’ classified as?
The customer market division done on the basis of ‘compulsive, ambitious and outgoing customers’ classified as?
A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation
The low involved buying behavior of consumers while perceiving significant differences between brands is called?
The low involved buying behavior of consumers while perceiving significant differences between brands is called?
A. complex buying behavior
B. variety seeking buying behavior
C. dissonance reducing buying behavior
D. habitual buying behavior
According to sustainable marketing, the major movements includes?
According to sustainable marketing, the major movements includes?
A. consumerism
B. seller’s extremism
C. environmentalism
D. both a and c
The adopter group ‘late majority’ is classified as?
The adopter group ‘late majority’ is classified as?
A. deliberate
B. guided by respect
C. skeptical
D. tradition bound