A. perception
B. cues
C. motives
D. both a and c
A. physiological needs
B. social and safety needs
C. esteem needs
D. self-actualization needs
A. user status
B. usage rate
C. loyalty status
D. benefits sought
A. outdoorsy and tough
B. cheerful and wholesomeness
C. daring and imaginative
D. charming and upper class
According to brand personality traits, the ‘ruggedness’ is concluded as brand being? Read More »
Marketing Mcqs, Pricing Capturing Customer ValueA. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing
The ‘local or individual marketing’ is also called as? Read More »
Marketing Mcqs, Pricing Capturing Customer ValueA. physiological needs
B. social needs
C. safety needs
D. esteem needs
A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation
A. complex buying behavior
B. variety seeking buying behavior
C. dissonance reducing buying behavior
D. habitual buying behavior
A. consumerism
B. seller’s extremism
C. environmentalism
D. both a and c
According to sustainable marketing, the major movements includes? Read More »
Marketing Mcqs, Pricing Capturing Customer ValueA. deliberate
B. guided by respect
C. skeptical
D. tradition bound
The adopter group ‘late majority’ is classified as? Read More »
Marketing Mcqs, Pricing Capturing Customer Value