A. augmented product
B. actual product
C. actual ownership
D. tangible products
A. actual product
B. augmented product
C. de-augmented product
D. customer value
A. operating supplies
B. repair and maintenance supplies
C. business advisory services
D. consumer specialty products
A. unsought specialty products
B. business services
C. accessory equipment
D. business advisory services
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing
A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation
A. geographic segmentation
B. gender segmentation
C. psychographic segmentation
D. behavioral segmentation
A. positioning strategy
B. targeting strategy
C. differentiation
D. market segmentation
A. sense of broad marketing
B. sense of mission marketing
C. sense of vision marketing
D. societal marketing