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Pricing Capturing Customer Value

The category of products that come with warranty offered at the time of product buying and expires at some specific date is an example of?

Marketing Mcqs, Pricing Capturing Customer Value /
The category of products that come with warranty offered at the time of product buying and expires at some specific date is an example of?

A. augmented product
B. actual product
C. actual ownership
D. tangible products

The category of products that come with warranty offered at the time of product buying and expires at some specific date is an example of? Read More »

Marketing Mcqs, Pricing Capturing Customer Value

The market segmentation done on the basis of religions of customers such as ‘Catholics, Hindus and Muslims’ is classified as?

Marketing Mcqs, Pricing Capturing Customer Value /
The market segmentation done on the basis of religions of customers such as ‘Catholics, Hindus and Muslims’ is classified as?

A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation

The market segmentation done on the basis of religions of customers such as ‘Catholics, Hindus and Muslims’ is classified as? Read More »

Marketing Mcqs, Pricing Capturing Customer Value

The ‘Harley-Davidson’ which marketed bikes for female segment of market is an example of?

Marketing Mcqs, Pricing Capturing Customer Value /
The ‘Harley-Davidson’ which marketed bikes for female segment of market is an example of?

A. geographic segmentation
B. gender segmentation
C. psychographic segmentation
D. behavioral segmentation

The ‘Harley-Davidson’ which marketed bikes for female segment of market is an example of? Read More »

Marketing Mcqs, Pricing Capturing Customer Value

The sustainable marketing principle which says that company must define mission statement in broad social terms in place of only product terms is classified as?

Marketing Mcqs, Pricing Capturing Customer Value /
The sustainable marketing principle which says that company must define mission statement in broad social terms in place of only product terms is classified as?

A. sense of broad marketing
B. sense of mission marketing
C. sense of vision marketing
D. societal marketing

The sustainable marketing principle which says that company must define mission statement in broad social terms in place of only product terms is classified as? Read More »

Marketing Mcqs, Pricing Capturing Customer Value