The buying of products such as ‘laundry detergents’ is an example of? A. shopping services B. less sought servicesC. convenient products D. specialty products

The products that customers buy after careful comparison on price and quality are called? A. specialty products B. less specialty productsC. shopping products D. unsought products

The segmentation of market in groups having similar needs and wants is known as? A. intermarket segmentation B. intramarket segmentation C. income segmentation D. psychographic segmentation

The sustainable marketing principle which states that company should organize and view its marketing mix activities by keeping customer view in mind is called? A. consumer oriented marketing B. customer value marketing C. innovative marketing D. inbound ⁄ outbound marketing

In marketing, the potential customer’s familiarity with advertising creates? A. brand familiarity B. brand conviction C. both a and b D. none of above

The less involved consumer buying behavior in which customers perceive few differences between brands is called? A. complex buoying behavior B. variety seeking buying behavior C. dissonance reducing buying behaviorD. habitual buying behavior

The product support services are part of? A. actual productB. augmented product C. differentiation D. competitive strategy

The market segmentation done on basis of ‘occupation’ and ‘education’ of customers is an example of? A. geographic segmentationB. demographic segmentation C. psychographic segmentation D. behavioral segmentation

The market which is segmented on the basis of age and gender of customers is classified as? A. geographic segmentationB. demographic segmentation C. psychographic segmentation D. behavioral segmentation

The market segmented on the basis of the degree level such as ‘high school graduates and college graduates’ is classified as? A. geographic segmentationB. demographic segmentation C. psychographic segmentation D. behavioral segmentation