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Pricing Capturing Customer Value

The sustainable marketing principle which states that company should organize and view its marketing mix activities by keeping customer view in mind is called?

The sustainable marketing principle which states that company should organize and view its marketing mix activities by keeping customer view in mind is called?

A. consumer oriented marketing
B. customer value marketing
C. innovative marketing
D. inbound ⁄ outbound marketing

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Marketing Mcqs, Pricing Capturing Customer Value

The less involved consumer buying behavior in which customers perceive few differences between brands is called?

The less involved consumer buying behavior in which customers perceive few differences between brands is called?

A. complex buoying behavior
B. variety seeking buying behavior
C. dissonance reducing buying behavior
D. habitual buying behavior

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Marketing Mcqs, Pricing Capturing Customer Value

The market segmentation done on basis of ‘occupation’ and ‘education’ of customers is an example of?

The market segmentation done on basis of ‘occupation’ and ‘education’ of customers is an example of?

A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation

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Marketing Mcqs, Pricing Capturing Customer Value

The market which is segmented on the basis of age and gender of customers is classified as?

The market which is segmented on the basis of age and gender of customers is classified as?

A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation

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Marketing Mcqs, Pricing Capturing Customer Value

The market segmented on the basis of the degree level such as ‘high school graduates and college graduates’ is classified as?

The market segmented on the basis of the degree level such as ‘high school graduates and college graduates’ is classified as?

A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation

The market segmented on the basis of the degree level such as ‘high school graduates and college graduates’ is classified as? Read More »

Marketing Mcqs, Pricing Capturing Customer Value