A. shopping services
B. less sought services
C. convenient products
D. specialty products
A. specialty products
B. less specialty products
C. shopping products
D. unsought products
A. intermarket segmentation
B. intramarket segmentation
C. income segmentation
D. psychographic segmentation
A. consumer oriented marketing
B. customer value marketing
C. innovative marketing
D. inbound ⁄ outbound marketing
A. brand familiarity
B. brand conviction
C. both a and b
D. none of above
A. complex buoying behavior
B. variety seeking buying behavior
C. dissonance reducing buying behavior
D. habitual buying behavior
A. actual product
B. augmented product
C. differentiation
D. competitive strategy
A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation
A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation
A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation