The positioning statement first states the?
The positioning statement first states the? A. product membership in category B. points of priority C. points of differences D. brands superiority
The positioning statement first states the? A. product membership in category B. points of priority C. points of differences D. brands superiority
The high-priced photographic equipment is an example of? A. convenience products B. shopping productsC. specialty products D. unsought products
At the final level of planning products, the planners turn the actual product into? A. augmented product B. de-augmented product C. core customer value D. customer driven strategy
If the men and women respond similarly to the marketing efforts for soft drinks, the segment should be considered as? A. differentiable segmentB. non-differentiable segments C. intermarket segmentation D. intramarket segmentation
The BlackBerry ‘on the go connectivity’ specific feature is part of? A. actual product B. augmented product C. dis-augmented product D. intangible services
The ‘wireless communication’ is an example of? A. tangible products B. exchange of goodsC. services D. ownership of nothing
The process of segmenting the market and identifying which segments to target is classified as? A. market segmentationB. targeting the market C. undifferentiated marketing D. differentiated marketing
The process of dividing potential customers on the basis of common needs or characteristics and buying behaviors is called? A. market segmentationB. targeting the market C. undifferentiated marketing D. differentiated marketing
The industry installations and equipment are classified in group of? A. capital items B. specialty industrial products C. supplies and services D. augmented industrial products
Coca-Cola creates marketing programs targeting teen agers world widely is an example of? A. intermarket segmentation B. intramarket segmentation C. income segmentation D. psychographic segmentation