A. product membership in category
B. points of priority
C. points of differences
D. brands superiority
The positioning statement first states the? Read More »
Marketing Mcqs, Pricing Capturing Customer ValueA. convenience products
B. shopping products
C. specialty products
D. unsought products
The high-priced photographic equipment is an example of? Read More »
Marketing Mcqs, Pricing Capturing Customer ValueA. augmented product
B. de-augmented product
C. core customer value
D. customer driven strategy
At the final level of planning products, the planners turn the actual product into? Read More »
Marketing Mcqs, Pricing Capturing Customer ValueA. differentiable segment
B. non-differentiable segments
C. intermarket segmentation
D. intramarket segmentation
A. actual product
B. augmented product
C. dis-augmented product
D. intangible services
The BlackBerry ‘on the go connectivity’ specific feature is part of? Read More »
Marketing Mcqs, Pricing Capturing Customer ValueA. tangible products
B. exchange of goods
C. services
D. ownership of nothing
The ‘wireless communication’ is an example of? Read More »
Marketing Mcqs, Pricing Capturing Customer ValueA. market segmentation
B. targeting the market
C. undifferentiated marketing
D. differentiated marketing
A. market segmentation
B. targeting the market
C. undifferentiated marketing
D. differentiated marketing
A. capital items
B. specialty industrial products
C. supplies and services
D. augmented industrial products
The industry installations and equipment are classified in group of? Read More »
Marketing Mcqs, Pricing Capturing Customer ValueA. intermarket segmentation
B. intramarket segmentation
C. income segmentation
D. psychographic segmentation
Coca-Cola creates marketing programs targeting teen agers world widely is an example of? Read More »
Marketing Mcqs, Pricing Capturing Customer Value