Personal Selling and Sales Promotion Archives

The pricing strategy whose steps are setup between different lines of product offered by same organization is called?

The pricing strategy whose steps are setup between different lines of product offered by same organization is called?

A. optional pricing
B. product line pricing
C. competitive pricing
D. captive pricing

According to ‘real-win-worth doing’ proposition of marketing, checking the fit of product in overall strategy is part of?

A. real
B. win
C. worth doing
D. less worthy

The process of changing one or more elements of marketing mix to improve sales is classified as?

A. modifying marketing mix
B. modifying raw material schedule
C. modifying the product
D. modifying the market

When the captive product pricing is used for services then this pricing strategy is classified as?

A. two-part pricing
B. combine pricing
C. double pricing
D. optional part pricing

The sales of products in introductory stage are recorded by the company as?

A. low sales
B. rapidly rising
C. peak sales
D. gradually declining

The geographical pricing technique in which company charges same base price plus same freight without considering location of customer is called?

A. freight on board origin pricing
B. zone pricing
C. basing point pricing
D. uniform delivered pricing

The first step in process of developing new-product must be?

A. idea generation
B. idea screening
C. concept development and testing
D. business analysis