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Personal Selling and Sales Promotion

The pricing strategy whose steps are setup between different lines of product offered by same organization is called?

July 17, 2022August 27, 2021 by admin
The pricing strategy whose steps are setup between different lines of product offered by same organization is called?

A. optional pricing
B. product line pricing
C. competitive pricing
D. captive pricing

Categories Marketing Mcqs, Personal Selling and Sales Promotion

According to ‘real-win-worth doing’ proposition of marketing, checking the fit of product in overall strategy is part of?

July 18, 2022August 27, 2021 by admin
According to ‘real-win-worth doing’ proposition of marketing, checking the fit of product in overall strategy is part of?

A. real
B. win
C. worth doing
D. less worthy

Categories Marketing Mcqs, Personal Selling and Sales Promotion

The process of changing one or more elements of marketing mix to improve sales is classified as?

July 17, 2022August 27, 2021 by admin
The process of changing one or more elements of marketing mix to improve sales is classified as?

A. modifying marketing mix
B. modifying raw material schedule
C. modifying the product
D. modifying the market

Categories Marketing Mcqs, Personal Selling and Sales Promotion

When the captive product pricing is used for services then this pricing strategy is classified as?

July 17, 2022August 27, 2021 by admin
When the captive product pricing is used for services then this pricing strategy is classified as?

A. two-part pricing
B. combine pricing
C. double pricing
D. optional part pricing

Categories Marketing Mcqs, Personal Selling and Sales Promotion

The sales of products in introductory stage are recorded by the company as?

July 17, 2022August 27, 2021 by admin
The sales of products in introductory stage are recorded by the company as?

A. low sales
B. rapidly rising
C. peak sales
D. gradually declining

Categories Marketing Mcqs, Personal Selling and Sales Promotion

The geographical pricing technique in which company charges same base price plus same freight without considering location of customer is called?

July 17, 2022August 27, 2021 by admin
The geographical pricing technique in which company charges same base price plus same freight without considering location of customer is called?

A. freight on board origin pricing
B. zone pricing
C. basing point pricing
D. uniform delivered pricing

Categories Marketing Mcqs, Personal Selling and Sales Promotion

The first step in process of developing new-product must be?

July 17, 2022August 27, 2021 by admin
The first step in process of developing new-product must be?

A. idea generation
B. idea screening
C. concept development and testing
D. business analysis

Categories Marketing Mcqs, Personal Selling and Sales Promotion
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