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Personal Selling and Sales Promotion

The type of cost reduction made for channel members who perform the functions of record keeping, storing and selling is classified as?

July 17, 2022August 27, 2021 by admin
The type of cost reduction made for channel members who perform the functions of record keeping, storing and selling is classified as?

A. functional discount
B. quantity discount
C. cash discount
D. seasonal discount

Categories Marketing Mcqs, Personal Selling and Sales Promotion

The pricing issues within channel levels includes?

July 17, 2022August 27, 2021 by admin
The pricing issues within channel levels includes?

A. price maintenance
B. predatory pricing
C. price discrimination
D. deceptive pricing

Categories Marketing Mcqs, Personal Selling and Sales Promotion

The kind of pricing strategy which allow sellers to continuously adjust prices according to needs and characteristics of customers is classified as?

July 17, 2022August 27, 2021 by admin
The kind of pricing strategy which allow sellers to continuously adjust prices according to needs and characteristics of customers is classified as?

A. fake pricing
B. termed pricing
C. dynamic pricing
D. international pricing

Categories Marketing Mcqs, Personal Selling and Sales Promotion

The type of cost reduction made for buyers who pay their accounts payable promptly is classified as?

July 17, 2022August 27, 2021 by admin
The type of cost reduction made for buyers who pay their accounts payable promptly is classified as?

A. cash discount
B. seasonal discount
C. functional discount
D. quantity discount

Categories Marketing Mcqs, Personal Selling and Sales Promotion

Finding new segments and new users which can result in increased consumption of market offering is said to be?

July 18, 2022August 27, 2021 by admin
Finding new segments and new users which can result in increased consumption of market offering is said to be?

A. modifying marketing mix
B. modifying raw material schedule
C. modifying the product
D. modifying the market

Categories Marketing Mcqs, Personal Selling and Sales Promotion

The prices that buyers keep in their mind and compare the price of given product to other product’s prices are called?

July 17, 2022August 27, 2021 by admin
The prices that buyers keep in their mind and compare the price of given product to other product’s prices are called?

A. double way pricing
B. Two way pricing
C. reference prices
D. comparable prices

Categories Marketing Mcqs, Personal Selling and Sales Promotion

The pricing strategy which combines prices of two or more products in a combo pack is classified as?

July 17, 2022August 27, 2021 by admin
The pricing strategy which combines prices of two or more products in a combo pack is classified as?

A. segmented pricing
B. discount pricing
C. allowance pricing
D. product bundle pricing

Categories Marketing Mcqs, Personal Selling and Sales Promotion

The geographical pricing strategy in which seller bears whole or portion of freight is classified as?

July 17, 2022August 27, 2021 by admin
The geographical pricing strategy in which seller bears whole or portion of freight is classified as?

A. flexible pricing
B. uniform pricing
C. basing point pricing
D. freight absorption costing

Categories Marketing Mcqs, Personal Selling and Sales Promotion

The issues in pricing strategies includes?

July 17, 2022August 27, 2021 by admin
The issues in pricing strategies includes?

A. predatory pricing
B. price fixing
C. deceptive pricing
D. all of above

Categories Marketing Mcqs, Personal Selling and Sales Promotion

The type of product development which is systematic, holistic and not compartmentalized is said to be?

July 17, 2022August 27, 2021 by admin
The type of product development which is systematic, holistic and not compartmentalized is said to be?

A. customer centered product development
B. team based product development
C. systematic product development
D. concentration based development

Categories Marketing Mcqs, Personal Selling and Sales Promotion
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