A. functional discount
B. quantity discount
C. cash discount
D. seasonal discount
Personal Selling and Sales Promotion
The pricing issues within channel levels includes?
A. price maintenance
B. predatory pricing
C. price discrimination
D. deceptive pricing
The kind of pricing strategy which allow sellers to continuously adjust prices according to needs and characteristics of customers is classified as?
A. fake pricing
B. termed pricing
C. dynamic pricing
D. international pricing
The type of cost reduction made for buyers who pay their accounts payable promptly is classified as?
A. cash discount
B. seasonal discount
C. functional discount
D. quantity discount
Finding new segments and new users which can result in increased consumption of market offering is said to be?
A. modifying marketing mix
B. modifying raw material schedule
C. modifying the product
D. modifying the market
The prices that buyers keep in their mind and compare the price of given product to other product’s prices are called?
A. double way pricing
B. Two way pricing
C. reference prices
D. comparable prices
The pricing strategy which combines prices of two or more products in a combo pack is classified as?
A. segmented pricing
B. discount pricing
C. allowance pricing
D. product bundle pricing
The geographical pricing strategy in which seller bears whole or portion of freight is classified as?
A. flexible pricing
B. uniform pricing
C. basing point pricing
D. freight absorption costing
The issues in pricing strategies includes?
A. predatory pricing
B. price fixing
C. deceptive pricing
D. all of above
The type of product development which is systematic, holistic and not compartmentalized is said to be?
A. customer centered product development
B. team based product development
C. systematic product development
D. concentration based development