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Personal Selling and Sales Promotion

The pricing strategy for new product through which revenues are collected from segments willing to pay higher prices is classified as?

July 17, 2022August 27, 2021 by admin
The pricing strategy for new product through which revenues are collected from segments willing to pay higher prices is classified as?

A. market skimming pricing
B. market penetration strategy
C. business line pricing
D. product line pricing

Categories Marketing Mcqs, Personal Selling and Sales Promotion

The kind of pricing strategy in which one product or service is sold for two different prices without any differences in cost is classified as?

July 17, 2022August 27, 2021 by admin
The kind of pricing strategy in which one product or service is sold for two different prices without any differences in cost is classified as?

A. segmented pricing
B. psychological pricing
C. promotional pricing
D. geographical pricing

Categories Marketing Mcqs, Personal Selling and Sales Promotion

The product life cycle (PLC) stages includes?

July 17, 2022August 27, 2021 by admin
The product life cycle (PLC) stages includes?

A. product development
B. growth
C. maturity and decline
D. all of above

Categories Marketing Mcqs, Personal Selling and Sales Promotion

In the ‘growth stage of product life cycle’ the cost per customer is?

July 18, 2022August 27, 2021 by admin
In the ‘growth stage of product life cycle’ the cost per customer is?

A. high
B. low
C. average
D. moderate

Categories Marketing Mcqs, Personal Selling and Sales Promotion

The process of involving the pool of communities for idea building such as customers, employees and even public at large is classified as?

July 17, 2022August 27, 2021 by admin
The process of involving the pool of communities for idea building such as customers, employees and even public at large is classified as?

A. crowdsourcing
B. internal sourcing
C. off sourcing
D. off shoring

Categories Marketing Mcqs, Personal Selling and Sales Promotion

Considering pricing strategies, the price issue that arise when sellers set prices with opinion from competitors is classified as?

July 18, 2022August 27, 2021 by admin
Considering pricing strategies, the price issue that arise when sellers set prices with opinion from competitors is classified as?

A. price fixing
B. predatory pricing
C. price maintenance
D. discriminatory pricing

Categories Marketing Mcqs, Personal Selling and Sales Promotion

The second step in cost based pricing is to?

July 17, 2022August 27, 2021 by admin
The second step in cost based pricing is to?

A. set price based on cost
B. convince buyer about products value
C. design a product
D. determine cost of product

Categories Marketing Mcqs, Personal Selling and Sales Promotion

The first step of cost based pricing strategy is to?

July 17, 2022August 27, 2021 by admin
The first step of cost based pricing strategy is to?

A. design a product
B. determine cost of product
C. set price based on cost
D. convince buyer about products value

Categories Marketing Mcqs, Personal Selling and Sales Promotion

The first step of value based pricing is to?

July 17, 2022August 27, 2021 by admin
The first step of value based pricing is to?

A. assess needs of customer
B. set target price
C. determine incurred costs
D. design product

Categories Marketing Mcqs, Personal Selling and Sales Promotion

If customers perceive that price of product is greater than the value it provides to customer then the customer?

July 18, 2022August 27, 2021 by admin
If customers perceive that price of product is greater than the value it provides to customer then the customer?

A. would get free products
B. would get discount
C. would buy product
D. would not buy product

Categories Marketing Mcqs, Personal Selling and Sales Promotion
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