The pricing strategy for new product through which revenues are collected from segments willing to pay higher prices is classified as?
A. market skimming pricing
B. market penetration strategy
C. business line pricing
D. product line pricing
A. market skimming pricing
B. market penetration strategy
C. business line pricing
D. product line pricing
A. segmented pricing
B. psychological pricing
C. promotional pricing
D. geographical pricing
A. product development
B. growth
C. maturity and decline
D. all of above
The product life cycle (PLC) stages includes? Read More »
Marketing Mcqs, Personal Selling and Sales PromotionA. high
B. low
C. average
D. moderate
In the ‘growth stage of product life cycle’ the cost per customer is? Read More »
Marketing Mcqs, Personal Selling and Sales PromotionA. crowdsourcing
B. internal sourcing
C. off sourcing
D. off shoring
A. price fixing
B. predatory pricing
C. price maintenance
D. discriminatory pricing
A. set price based on cost
B. convince buyer about products value
C. design a product
D. determine cost of product
The second step in cost based pricing is to? Read More »
Marketing Mcqs, Personal Selling and Sales PromotionA. design a product
B. determine cost of product
C. set price based on cost
D. convince buyer about products value
The first step of cost based pricing strategy is to? Read More »
Marketing Mcqs, Personal Selling and Sales PromotionA. assess needs of customer
B. set target price
C. determine incurred costs
D. design product
The first step of value based pricing is to? Read More »
Marketing Mcqs, Personal Selling and Sales PromotionA. would get free products
B. would get discount
C. would buy product
D. would not buy product