The ‘marketing strategy statement’ the second part consists of?
The ‘marketing strategy statement’ the second part consists of? A. target marketB. planned value proposition C. sales, profit goals, market share D. developing mission statement
The ‘marketing strategy statement’ the second part consists of? A. target marketB. planned value proposition C. sales, profit goals, market share D. developing mission statement
The price adjustments made for volume purchases, payment of bills and off season buying includes? A. discount and allowances B. zone price adjustment C. basing point adjustment D. geographic adjustment
The pricing strategy which considers setting the price after designing marketing program is classified as? A. value based pricing B. cost based pricing C. discount based pricing D. ceiling based pricing
The set price limit from which no more demand is accepted is classified as? A. cost ceiling B. cost floorC. price ceiling D. price floor
The fourth step of value based pricing is to? A. determine incurred costsB. design product C. assess needs of customer D. set target price
The pricing strategy in which prices are adjusted for psychological effect is classified as? A. segmented pricingB. psychological pricing C. promotional pricing D. geographical pricing
According to PLC stage, when a newly developed product satisfies the market then the stage it enters called? A. growth stage B. lately buying stage C. segmenting stage D. targeting stage
The last step of cost based pricing is to? A. set price based on costB. convince buyer about products value C. design a product D. determine cost of product
For developing new products, the company must know its? A. markets B. consumers C. competitorsD. all of above
The value that customers give up to get the benefits of products or services is classified as? A. discount B. value added taxC. price D. tax