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New Product Development

The arrangement of vertical management system in which non-dependent firms for production and distribution works together through contracts is classified as?

Marketing Mcqs, New Product Development /
The arrangement of vertical management system in which non-dependent firms for production and distribution works together through contracts is classified as?

A. full time VMS
B. contractual VMS
C. administered VMS
D. corporate VMS

The arrangement of vertical management system in which non-dependent firms for production and distribution works together through contracts is classified as? Read More »

Marketing Mcqs, New Product Development

The new product development stage in which the concept is tested whether idea has strong appeal is called?

Marketing Mcqs, New Product Development /
The new product development stage in which the concept is tested whether idea has strong appeal is called?

A. concept development
B. concept testing
C. material testing
D. market screening

The new product development stage in which the concept is tested whether idea has strong appeal is called? Read More »

Marketing Mcqs, New Product Development

The highly automated storage house to receive products from various suppliers, fill area efficiently and send orders to customers efficiently is classified as?

Marketing Mcqs, New Product Development /
The highly automated storage house to receive products from various suppliers, fill area efficiently and send orders to customers efficiently is classified as?

A. exclusive center
B. distribution center
C. inbound center
D. outbound center

The highly automated storage house to receive products from various suppliers, fill area efficiently and send orders to customers efficiently is classified as? Read More »

Marketing Mcqs, New Product Development

The set of organizations interdependent on each other that help in making market offerings available to customer are called?

Marketing Mcqs, New Product Development /
The set of organizations interdependent on each other that help in making market offerings available to customer are called?

A. interactive channels
B. marketing channels
C. pricing channels
D. basing point channels

The set of organizations interdependent on each other that help in making market offerings available to customer are called? Read More »

Marketing Mcqs, New Product Development

The marketing system in which two or more companies join together at one level to seek new marketing opportunity is classified as?

Marketing Mcqs, New Product Development /
The marketing system in which two or more companies join together at one level to seek new marketing opportunity is classified as?

A. horizontal marketing system
B. vertical marketing system
C. static marketing system
D. flexible marketing system

The marketing system in which two or more companies join together at one level to seek new marketing opportunity is classified as? Read More »

Marketing Mcqs, New Product Development

The kind of channel arrangement in which the retailers, wholesalers and producers act as a single system is classified as?

Marketing Mcqs, New Product Development /
The kind of channel arrangement in which the retailers, wholesalers and producers act as a single system is classified as?

A. conventional distribution channel
B. horizontal marketing system
C. vertical marketing system
D. static distribution channel

The kind of channel arrangement in which the retailers, wholesalers and producers act as a single system is classified as? Read More »

Marketing Mcqs, New Product Development