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New Product Development

The overlapping of steps for more efficient and effective product development with closely working departments is classified as?

Marketing Mcqs, New Product Development /
The overlapping of steps for more efficient and effective product development with closely working departments is classified as?

A. customer centered product development
B. team based product development
C. systematic product development
D. concentrated product development

The overlapping of steps for more efficient and effective product development with closely working departments is classified as? Read More »

Marketing Mcqs, New Product Development

The customers, distributors and suppliers collectively provide ideas for new-product development are classified asThe customers, distributors and suppliers collectively provide ideas for new-product development are classified as?

Marketing Mcqs, New Product Development /
The customers, distributors and suppliers collectively provide ideas for new-product development are classified asThe customers, distributors and suppliers collectively provide ideas for new-product development are classified as?

A. idea’s external sources
B. acquisition of ideas
C. primary sources
D. secondary sources

The customers, distributors and suppliers collectively provide ideas for new-product development are classified asThe customers, distributors and suppliers collectively provide ideas for new-product development are classified as? Read More »

Marketing Mcqs, New Product Development

The market segmented on the basis of knowledge level of customers regarding such as ‘unaware, aware, interested and desirous customers’ is included in?

Marketing Mcqs, New Product Development /
The market segmented on the basis of knowledge level of customers regarding such as ‘unaware, aware, interested and desirous customers’ is included in?

A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation

The market segmented on the basis of knowledge level of customers regarding such as ‘unaware, aware, interested and desirous customers’ is included in? Read More »

Marketing Mcqs, New Product Development

The process of managing upstream and downstream of final goods, flow of raw materials and information about resellers and final consumers is classified as?

Marketing Mcqs, New Product Development /
The process of managing upstream and downstream of final goods, flow of raw materials and information about resellers and final consumers is classified as?

A. marketing logistics network
B. supply chain management
C. delivery network
D. physical distribution network

The process of managing upstream and downstream of final goods, flow of raw materials and information about resellers and final consumers is classified as? Read More »

Marketing Mcqs, New Product Development

The computer giant Dell have an idea storming website used to ask customers for improvement suggestions is an example of?

Marketing Mcqs, New Product Development /
The computer giant Dell have an idea storming website used to ask customers for improvement suggestions is an example of?

A. internal sourcing
B. crowdsourcing
C. off shoring
D. off sourcing

The computer giant Dell have an idea storming website used to ask customers for improvement suggestions is an example of? Read More »

Marketing Mcqs, New Product Development

The marketing channel that involves no intermediaries to made their products available to final buyers is classified as?

Marketing Mcqs, New Product Development /
The marketing channel that involves no intermediaries to made their products available to final buyers is classified as?

A. direct channel
B. indirect channel
C. flexible channel
D. static channel

The marketing channel that involves no intermediaries to made their products available to final buyers is classified as? Read More »

Marketing Mcqs, New Product Development