In marketing channels, the conflict occurs in marketing channels working at same level is classified as? A. steep conflict B. slope conflict C. vertical conflictD. horizontal conflict
The overlapping of steps for more efficient and effective product development with closely working departments is classified as? A. customer centered product developmentB. team based product development C. systematic product development D. concentrated product development
The customers, distributors and suppliers collectively provide ideas for new-product development are classified asThe customers, distributors and suppliers collectively provide ideas for new-product development are classified as? A. idea’s external sources B. acquisition of ideas C. primary sources D. secondary…
Finding new ways to create more satisfying products for customers is called? A. customer centered product development B. team based product development C. systematic product development D. concentration based development
The PLC stage which experience increased marketing outlays is said to be? A. maturity stage B. predictive stage C. improved market stage D. profit achieved stage
The market segmented on the basis of knowledge level of customers regarding such as ‘unaware, aware, interested and desirous customers’ is included in? A. geographic segmentation B. demographic segmentation C. psychographic segmentationD. behavioral segmentation
The process of managing upstream and downstream of final goods, flow of raw materials and information about resellers and final consumers is classified as? A. marketing logistics networkB. supply chain management C. delivery network D. physical distribution network
The computer giant Dell have an idea storming website used to ask customers for improvement suggestions is an example of? A. internal sourcingB. crowdsourcing C. off shoring D. off sourcing
The management of new product development strategy includes? A. customer centered development B. team based development C. systematic product developmentD. all of above
The marketing channel that involves no intermediaries to made their products available to final buyers is classified as? A. direct channel B. indirect channel C. flexible channel D. static channel