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New Product Development

The systematic blend of personal selling, sales promotion, advertising and public relations to communicate customer value is called?

Marketing Mcqs, New Product Development /
The systematic blend of personal selling, sales promotion, advertising and public relations to communicate customer value is called?

A. promotion mix
B. marketing communication mix
C. strategic buyer behavior mix
D. both a and b

The systematic blend of personal selling, sales promotion, advertising and public relations to communicate customer value is called? Read More »

Marketing Mcqs, New Product Development

The system which calls for managing, motivating, selecting and evaluating performance of marketing channels over time is called?

Marketing Mcqs, New Product Development /
The system which calls for managing, motivating, selecting and evaluating performance of marketing channels over time is called?

A. vertical management
B. horizontal management
C. marketing channel management
D. distribution management

The system which calls for managing, motivating, selecting and evaluating performance of marketing channels over time is called? Read More »

Marketing Mcqs, New Product Development

The strategy of distribution in which seller limits its dealers to not to sell any competitors products is classified as?

Marketing Mcqs, New Product Development /
The strategy of distribution in which seller limits its dealers to not to sell any competitors products is classified as?

A. exclusive distribution
B. exclusive dealing
C. inclusive distribution
D. intensive distribution

The strategy of distribution in which seller limits its dealers to not to sell any competitors products is classified as? Read More »

Marketing Mcqs, New Product Development

The form of distribution system in which one firm setup more than one marketing channel to reach more than one customer segment is classified as?

Marketing Mcqs, New Product Development /
The form of distribution system in which one firm setup more than one marketing channel to reach more than one customer segment is classified as?

A. multichannel distribution system
B. multichannel system
C. multiple intermediary system
D. multiple manufacturing franchises

The form of distribution system in which one firm setup more than one marketing channel to reach more than one customer segment is classified as? Read More »

Marketing Mcqs, New Product Development

If the company A works through website and sell its handbags only having no outlets anywhere then channel used by company A is called?

Marketing Mcqs, New Product Development /
If the company A works through website and sell its handbags only having no outlets anywhere then channel used by company A is called?

A. flexible channel
B. static channel
C. direct channel
D. indirect channel

If the company A works through website and sell its handbags only having no outlets anywhere then channel used by company A is called? Read More »

Marketing Mcqs, New Product Development

In marketing intermediaries, the way of distribution in which few dealers distribute company’s product in selective territories is classified as?

Marketing Mcqs, New Product Development /
In marketing intermediaries, the way of distribution in which few dealers distribute company’s product in selective territories is classified as?

A. selective distribution
B. intensive distribution
C. inclusive distribution
D. exclusive distribution

In marketing intermediaries, the way of distribution in which few dealers distribute company’s product in selective territories is classified as? Read More »

Marketing Mcqs, New Product Development

The network of delivering products to customer which is composed of distributors, suppliers and manufacturing company is classified as?

Marketing Mcqs, New Product Development /
The network of delivering products to customer which is composed of distributors, suppliers and manufacturing company is classified as?

A. supply chain management
B. marketing channels
C. delivery channels
D. value delivery network

The network of delivering products to customer which is composed of distributors, suppliers and manufacturing company is classified as? Read More »

Marketing Mcqs, New Product Development