The marketing logistics are also called as?
The marketing logistics are also called as? A. physical distribution B. supply chain management C. exclusive distribution D. exclusive dealing
New Product Development
The systematic blend of personal selling, sales promotion, advertising and public relations to communicate customer value is called?
The systematic blend of personal selling, sales promotion, advertising and public relations to communicate customer value is called? A. promotion mix B. marketing communication mix C. strategic buyer behavior mixD. both a and b
The system which calls for managing, motivating, selecting and evaluating performance of marketing channels over time is called?
The system which calls for managing, motivating, selecting and evaluating performance of marketing channels over time is called? A. vertical management B. horizontal managementC. marketing channel management D. distribution management
If the fast food chain has conflict to some of its franchises then this conflict is considered as?
If the fast food chain has conflict to some of its franchises then this conflict is considered as? A. steep conflict B. slope conflict C. vertical conflictD. horizontal conflict
The strategy of distribution in which seller limits its dealers to not to sell any competitors products is classified as?
The strategy of distribution in which seller limits its dealers to not to sell any competitors products is classified as? A. exclusive distributionB. exclusive dealing C. inclusive distribution D. intensive distribution
The form of distribution system in which one firm setup more than one marketing channel to reach more than one customer segment is classified as?
The form of distribution system in which one firm setup more than one marketing channel to reach more than one customer segment is classified as? A. multichannel distribution system B. multichannel system C. multiple intermediary system D. multiple manufacturing franchises
The fifth step in the process of new product development is?
The fifth step in the process of new product development is? A. business analysis B. analyzing marketing strategy C. deciding marketing medium D. attracting new engineers
If the company A works through website and sell its handbags only having no outlets anywhere then channel used by company A is called?
If the company A works through website and sell its handbags only having no outlets anywhere then channel used by company A is called? A. flexible channel B. static channelC. direct channel D. indirect channel
In marketing intermediaries, the way of distribution in which few dealers distribute company’s product in selective territories is classified as?
In marketing intermediaries, the way of distribution in which few dealers distribute company’s product in selective territories is classified as? A. selective distribution B. intensive distribution C. inclusive distributionD. exclusive distribution
The network of delivering products to customer which is composed of distributors, suppliers and manufacturing company is classified as?
The network of delivering products to customer which is composed of distributors, suppliers and manufacturing company is classified as? A. supply chain management B. marketing channels C. delivery channelsD. value delivery network