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New Product Development

The market segmentation based on customers race and nationality is an example of?

July 17, 2022August 27, 2021 by admin
The market segmentation based on customers race and nationality is an example of?

A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation

Categories Marketing Mcqs, New Product Development

The message framework design AIDA stands for?

July 17, 2022August 27, 2021 by admin
The message framework design AIDA stands for?

A. action, intention, design and attention
B. action, interest, desire and attention
C. agency, intention, design and attention
D. attention, interest, desire and action

Categories Marketing Mcqs, New Product Development

The PLC stage in which new product is distributed for the first time is called?

July 17, 2022August 27, 2021 by admin
The PLC stage in which new product is distributed for the first time is called?

A. introductory stage
B. business analysis stage
C. market analysis stage
D. product marketing stage

Categories Marketing Mcqs, New Product Development

The PLC stage in which the distribution and promotion expenses are uncover able because of low profits is referred as?

July 17, 2022August 27, 2021 by admin
The PLC stage in which the distribution and promotion expenses are uncover able because of low profits is referred as?

A. introductory stage
B. business analysis stage
C. market analysis stage
D. product marketing stage

Categories Marketing Mcqs, New Product Development

The process of systematic search for gathering new product ideas is called?

July 17, 2022August 27, 2021 by admin
The process of systematic search for gathering new product ideas is called?

A. idea generation
B. product generation
C. market development
D. business development

Categories Marketing Mcqs, New Product Development

In the product life cycle growth stage, the marketing objective is to?

July 18, 2022August 27, 2021 by admin
In the product life cycle growth stage, the marketing objective is to?

A. create product awareness
B. maximize the market share
C. defend market share and profits
D. reduce expenditure

Categories Marketing Mcqs, New Product Development

The method of managing promotion budget by defining objectives, determining tasks to achieve objectives and estimating costs for activities is called?

July 17, 2022August 27, 2021 by admin
The method of managing promotion budget by defining objectives, determining tasks to achieve objectives and estimating costs for activities is called?

A. percentage of sales method
B. affordable method
C. competitive parity method
D. objective and task method

Categories Marketing Mcqs, New Product Development

The new competitors will enter in the market in the PLC stage called?

July 17, 2022August 27, 2021 by admin
The new competitors will enter in the market in the PLC stage called?

A. growth stage
B. lately buying stage
C. segmenting stage
D. targeting stage

Categories Marketing Mcqs, New Product Development

The competitors in the introductory stage of product life cycle are?

July 17, 2022August 27, 2021 by admin
The competitors in the introductory stage of product life cycle are?

A. few
B. continuously growing
C. stable but declining
D. none of the above

Categories Marketing Mcqs, New Product Development

The type of channel arrangement includes?

July 17, 2022August 27, 2021 by admin
The type of channel arrangement includes?

A. conventional distribution channel
B. horizontal marketing system
C. vertical marketing system
D. both a and c

Categories Marketing Mcqs, New Product Development
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