The market segmentation based on customers race and nationality is an example of? A. geographic segmentationB. demographic segmentation C. psychographic segmentation D. behavioral segmentation

The message framework design AIDA stands for? A. action, intention, design and attention B. action, interest, desire and attention C. agency, intention, design and attentionD. attention, interest, desire and action

The PLC stage in which new product is distributed for the first time is called? A. introductory stage B. business analysis stage C. market analysis stage D. product marketing stage

The PLC stage in which the distribution and promotion expenses are uncover able because of low profits is referred as? A. introductory stage B. business analysis stage C. market analysis stage D. product marketing stage

The process of systematic search for gathering new product ideas is called? A. idea generation B. product generation C. market development D. business development

In the product life cycle growth stage, the marketing objective is to? A. create product awarenessB. maximize the market share C. defend market share and profits D. reduce expenditure

The method of managing promotion budget by defining objectives, determining tasks to achieve objectives and estimating costs for activities is called? A. percentage of sales method B. affordable method C. competitive parity methodD. objective and task method

The new competitors will enter in the market in the PLC stage called? A. growth stage B. lately buying stage C. segmenting stage D. targeting stage

The competitors in the introductory stage of product life cycle are? A. few B. continuously growing C. stable but declining D. none of the above

The type of channel arrangement includes? A. conventional distribution channel B. horizontal marketing system C. vertical marketing systemD. both a and c