New Product Development Archives

The market segmentation based on customers race and nationality is an example of?

The market segmentation based on customers race and nationality is an example of?

A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation

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The message framework design AIDA stands for?

Marketing Mcqs, New Product Development / admin

The message framework design AIDA stands for?

A. action, intention, design and attention
B. action, interest, desire and attention
C. agency, intention, design and attention
D. attention, interest, desire and action

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Marketing Mcqs, New Product Development

The PLC stage in which new product is distributed for the first time is called?

Marketing Mcqs, New Product Development / admin

The PLC stage in which new product is distributed for the first time is called?

A. introductory stage
B. business analysis stage
C. market analysis stage
D. product marketing stage

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Marketing Mcqs, New Product Development

The PLC stage in which the distribution and promotion expenses are uncover able because of low profits is referred as?

Marketing Mcqs, New Product Development / admin

The PLC stage in which the distribution and promotion expenses are uncover able because of low profits is referred as?

A. introductory stage
B. business analysis stage
C. market analysis stage
D. product marketing stage

The PLC stage in which the distribution and promotion expenses are uncover able because of low profits is referred as? Read More »

Marketing Mcqs, New Product Development

The process of systematic search for gathering new product ideas is called?

Marketing Mcqs, New Product Development / admin

The process of systematic search for gathering new product ideas is called?

A. idea generation
B. product generation
C. market development
D. business development

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Marketing Mcqs, New Product Development

In the product life cycle growth stage, the marketing objective is to?

Marketing Mcqs, New Product Development / admin

In the product life cycle growth stage, the marketing objective is to?

A. create product awareness
B. maximize the market share
C. defend market share and profits
D. reduce expenditure

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Marketing Mcqs, New Product Development

The method of managing promotion budget by defining objectives, determining tasks to achieve objectives and estimating costs for activities is called?

Marketing Mcqs, New Product Development / admin

The method of managing promotion budget by defining objectives, determining tasks to achieve objectives and estimating costs for activities is called?

A. percentage of sales method
B. affordable method
C. competitive parity method
D. objective and task method

The method of managing promotion budget by defining objectives, determining tasks to achieve objectives and estimating costs for activities is called? Read More »

Marketing Mcqs, New Product Development