In product life cycle, the new products are cause of?
A. growth
B. maturity
C. decline
D. loss
New Product Development
Considering non-personal communication channels, the social networking sites, e-mail and company Websites are considered as?
Considering non-personal communication channels, the social networking sites, e-mail and company Websites are considered as?
A. broadcast media
B. display media
C. online media
D. print media
In the ‘decline stage of product life cycle’ the per customer cost is?
In the ‘decline stage of product life cycle’ the per customer cost is?
A. high
B. low
C. average
D. moderate
The set of stages through which the customers pass through while purchasing the market offerings are classified as?
The set of stages through which the customers pass through while purchasing the market offerings are classified as?
A. channel designing stages
B. strategic stages
C. channeling stages
D. buyer readiness stage
In the product life cycle maturity stage, the marketing objective is to?
In the product life cycle maturity stage, the marketing objective is to?
A. create product awareness
B. maximize the market share
C. defend market share and profits
D. reduce expenditure
Considering non-personal communication channels, the radio and television are considered as?
Considering non-personal communication channels, the radio and television are considered as?
A. broadcast media
B. display media
C. online media
D. print media
In the ‘introduction stage’ of product life cycle, the cost per customer is?
In the ‘introduction stage’ of product life cycle, the cost per customer is?
A. high
B. low
C. average
D. moderate
The sales of a product that are driven by temporary enthusiasm and brand popularity are classified as?
The sales of a product that are driven by temporary enthusiasm and brand popularity are classified as?
A. fads
B. customs
C. tradition
D. norms
The theme of message content which directs to the audience sense of what is proper and right is classified as?
The theme of message content which directs to the audience sense of what is proper and right is classified as?
A. irrational appeal
B. moral appeal
C. rational appeal
D. emotional appeal
In the product life cycle decline stage, the marketing objective is to?
In the product life cycle decline stage, the marketing objective is to?
A. create product awareness
B. maximize the market share
C. defend market share and profits
D. reduce expenditure