A. acquisition
B. repetition
C. merger
D. new packaging of product
A. non-personal communication channels
B. non-emotional communication channels
C. personal communication channels
D. irrational communication channels
A. print and broadcast media
B. word-of-mouth influence
C. buzz marketing
D. display and online media
A. mass marketing
B. segmented marketing
C. concentrated marketing
D. micromarketing
The ‘differentiated marketing’ is also called? Read More »
Marketing Mcqs, New Product DevelopmentA. affordable method
B. competitive parity method
C. percentage of sales method
D. all of above
The methods used to determine total budget for advertising its market offerings are? Read More »
Marketing Mcqs, New Product DevelopmentA. internal idea sources
B. external idea sources
C. systematic idea sources
D. resourcing
A. percentage of sales method
B. affordable method
C. competitive parity method
D. objective and task method
A. sales promotion
B. personal selling
C. public relations
D. advertising
A. integrated marketing communications
B. integrated strategic channels
C. integrated outbound channels
D. none of the above
A. controlled test markets
B. simulated test markets
C. free test markets
D. uncontrolled test markets
