The process of buying a license or copyrights to produce any other company’s product is called?
A. acquisition
B. repetition
C. merger
D. new packaging of product
New Product Development
The communication channels such as buzz marketing and word-of-mouth influence are classified as?
The communication channels such as buzz marketing and word-of-mouth influence are classified as?
A. non-personal communication channels
B. non-emotional communication channels
C. personal communication channels
D. irrational communication channels
The way of personal communication between friends, family, neighbors and target buyers about particular market offering is called?
The way of personal communication between friends, family, neighbors and target buyers about particular market offering is called?
A. print and broadcast media
B. word-of-mouth influence
C. buzz marketing
D. display and online media
The ‘differentiated marketing’ is also called?
The ‘differentiated marketing’ is also called?
A. mass marketing
B. segmented marketing
C. concentrated marketing
D. micromarketing
The methods used to determine total budget for advertising its market offerings are?
The methods used to determine total budget for advertising its market offerings are?
A. affordable method
B. competitive parity method
C. percentage of sales method
D. all of above
If the product ideas source is company’s own research and development department, it is said to be?
If the product ideas source is company’s own research and development department, it is said to be?
A. internal idea sources
B. external idea sources
C. systematic idea sources
D. resourcing
The method of managing advertising budget at a certain percentage of sales price per unit or forecasted sales of products is classified as?
The method of managing advertising budget at a certain percentage of sales price per unit or forecasted sales of products is classified as?
A. percentage of sales method
B. affordable method
C. competitive parity method
D. objective and task method
Considering promotional mix, the method of giving short term incentives to encourage sale of particular market offering is classified as?
Considering promotional mix, the method of giving short term incentives to encourage sale of particular market offering is classified as?
A. sales promotion
B. personal selling
C. public relations
D. advertising
The process which consists of coordination of communication channels to deliver and compelling message about company and its products is classified as?
The process which consists of coordination of communication channels to deliver and compelling message about company and its products is classified as?
A. integrated marketing communications
B. integrated strategic channels
C. integrated outbound channels
D. none of the above
The testing technique in which researchers measure customers responses to new products is called?
The testing technique in which researchers measure customers responses to new products is called?
A. controlled test markets
B. simulated test markets
C. free test markets
D. uncontrolled test markets