A. controlled test markets
B. simulated test markets
C. free test markets
D. both a and b
The tests in test marketing are? Read More »
Marketing Mcqs, New Product DevelopmentA. low sales
B. rapidly rising sales
C. peak sales
D. declining sales
The sales of market offering in growth stage of product life cycle are recorded as? Read More »
Marketing Mcqs, New Product DevelopmentA. styles
B. fashion
C. norms
D. followers
A. percentage of sales method
B. affordable method
C. competitive parity method
D. objective and task method
The method of managing promotional budget to match the outlays of competitors is called? Read More »
Marketing Mcqs, New Product DevelopmentA. innovators
B. early adopters
C. middle majority
D. laggards
The customers in the decline stage are classified as? Read More »
Marketing Mcqs, New Product DevelopmentA. product development stage
B. maturity stage
C. growth stage
D. decline stage
In product life cycle, the stage in which sales are zero is classified as? Read More »
Marketing Mcqs, New Product DevelopmentA. non-personal communication channels
B. non-emotional communication channels
C. personal communication channels
D. irrational communication channels
The major media channels such as print, display, online and broadcast are classified as? Read More »
Marketing Mcqs, New Product DevelopmentA. geographic segmentation
B. income segmentation
C. psychographic segmentation
D. occasion segmentation
A. sales promotion
B. personal selling
C. public relations
D. advertising
A. communicate the positioning
B. differentiation
C. establish distribution channels
D. none of above
After company has positioned itself, it should take steps to? Read More »
Marketing Mcqs, New Product Development