A. controlled test markets
B. simulated test markets
C. free test markets
D. both a and b
A. low sales
B. rapidly rising sales
C. peak sales
D. declining sales
A. styles
B. fashion
C. norms
D. followers
A. percentage of sales method
B. affordable method
C. competitive parity method
D. objective and task method
A. innovators
B. early adopters
C. middle majority
D. laggards
A. product development stage
B. maturity stage
C. growth stage
D. decline stage
A. non-personal communication channels
B. non-emotional communication channels
C. personal communication channels
D. irrational communication channels
A. geographic segmentation
B. income segmentation
C. psychographic segmentation
D. occasion segmentation
A. sales promotion
B. personal selling
C. public relations
D. advertising
A. communicate the positioning
B. differentiation
C. establish distribution channels
D. none of above