The tests in test marketing are?
A. controlled test markets
B. simulated test markets
C. free test markets
D. both a and b
New Product Development
The sales of market offering in growth stage of product life cycle are recorded as?
The sales of market offering in growth stage of product life cycle are recorded as?
A. low sales
B. rapidly rising sales
C. peak sales
D. declining sales
The clothing lines distribution as casual clothes and formal clothes is a classic example of?
The clothing lines distribution as casual clothes and formal clothes is a classic example of?
A. styles
B. fashion
C. norms
D. followers
The method of managing promotional budget to match the outlays of competitors is called?
The method of managing promotional budget to match the outlays of competitors is called?
A. percentage of sales method
B. affordable method
C. competitive parity method
D. objective and task method
The customers in the decline stage are classified as?
The customers in the decline stage are classified as?
A. innovators
B. early adopters
C. middle majority
D. laggards
In product life cycle, the stage in which sales are zero is classified as?
In product life cycle, the stage in which sales are zero is classified as?
A. product development stage
B. maturity stage
C. growth stage
D. decline stage
The major media channels such as print, display, online and broadcast are classified as?
The major media channels such as print, display, online and broadcast are classified as?
A. non-personal communication channels
B. non-emotional communication channels
C. personal communication channels
D. irrational communication channels
MnM’s prepares special ads and packaging of chocolate candies for Christmas, Easter and Halloween is an example of?
MnM’s prepares special ads and packaging of chocolate candies for Christmas, Easter and Halloween is an example of?
A. geographic segmentation
B. income segmentation
C. psychographic segmentation
D. occasion segmentation
According to promotional mix, the method which follows corporate image building, handling unfavorable events and stories to get favorable publicity is called?
According to promotional mix, the method which follows corporate image building, handling unfavorable events and stories to get favorable publicity is called?
A. sales promotion
B. personal selling
C. public relations
D. advertising
After company has positioned itself, it should take steps to?
After company has positioned itself, it should take steps to?
A. communicate the positioning
B. differentiation
C. establish distribution channels
D. none of above