A. screening of product
B. screening of customers
C. screening of ideas
D. generation of ideas
The ‘idea-reducing stage’ in new product development process consists of? Read More »
Marketing Mcqs, New Product DevelopmentA. print and broadcast media
B. word-of-mouth influence
C. buzz marketing
D. display and online media
A. online media
B. print media
C. broadcast media
D. display media
A. pull and push strategy
B. rational and moral selling strategy
C. direct strategy
D. indirect strategy
The major strategies regarding promotion mix are? Read More »
Marketing Mcqs, New Product DevelopmentA. personal communication channels
B. irrational communication channels
C. non-personal communication channels
D. both a and c
The broad categories of communication channels are? Read More »
Marketing Mcqs, New Product DevelopmentA. rational selling strategy
B. push strategy
C. pull strategy
D. moral selling strategy
A. maturity stage
B. predictive stage
C. improved market stage
D. profit achieved stage
A. fashion
B. fads
C. followers
D. customs
A. new products
B. existing products
C. acquisition
D. mergers
The new brands a company develops with its own resources and R&D efforts are called? Read More »
Marketing Mcqs, New Product DevelopmentA. target market
B. planned value proposition
C. sales, profit goals, market share
D. developing mission statement
The ‘marketing strategy statement’ third part consists of? Read More »
Marketing Mcqs, New Product Development