A. screening of product
B. screening of customers
C. screening of ideas
D. generation of ideas
A. print and broadcast media
B. word-of-mouth influence
C. buzz marketing
D. display and online media
A. online media
B. print media
C. broadcast media
D. display media
A. pull and push strategy
B. rational and moral selling strategy
C. direct strategy
D. indirect strategy
A. personal communication channels
B. irrational communication channels
C. non-personal communication channels
D. both a and c
A. rational selling strategy
B. push strategy
C. pull strategy
D. moral selling strategy
A. maturity stage
B. predictive stage
C. improved market stage
D. profit achieved stage
A. fashion
B. fads
C. followers
D. customs
A. new products
B. existing products
C. acquisition
D. mergers
A. target market
B. planned value proposition
C. sales, profit goals, market share
D. developing mission statement