The ‘idea-reducing stage’ in new product development process consists of?
The ‘idea-reducing stage’ in new product development process consists of? A. screening of product B. screening of customersC. screening of ideas D. generation of ideas
The ‘idea-reducing stage’ in new product development process consists of? A. screening of product B. screening of customersC. screening of ideas D. generation of ideas
The communication channel through which opinion leaders are educated about market offerings to spread information about that market offering is classified as? A. print and broadcast media B. word-of-mouth influenceC. buzz marketing D. display and online media
Considering non-personal communication channels, the billboards and posters are considered as? A. online media B. print media C. broadcast mediaD. display media
The major strategies regarding promotion mix are? A. pull and push strategy B. rational and moral selling strategy C. direct strategy D. indirect strategy
The broad categories of communication channels are? A. personal communication channels B. irrational communication channels C. non-personal communication channelsD. both a and c
The promotion strategy in which the producers promotes goods to final customers by using sales force is classified as? A. rational selling strategyB. push strategy C. pull strategy D. moral selling strategy
In PLC stages, the phase in which products profits decline and product has been defended from competition is called? A. maturity stage B. predictive stage C. improved market stage D. profit achieved stage
The widely accepted and currently popular style in specific or given field of art is called? A. fashion B. fads C. followers D. customs
The new brands a company develops with its own resources and R&D efforts are called? A. new products B. existing products C. acquisition D. mergers
The ‘marketing strategy statement’ third part consists of? A. target market B. planned value propositionC. sales, profit goals, market share D. developing mission statement