The communication channel in which two or more people communicate with each other via e-mail or mail, telephone call or face to face is classified as? A. personal communication channels B. irrational communication channels C. non-personal communication channels D. non-emotional…

The step in personal selling process which consists of first meeting first meeting between customer and sales person is called? A. qualifying B. prospecting C. follow upD. approach

The third step in personal selling process after completion of pre-approach step is to? A. prospecting and qualifying B. handling objectionsC. approach D. presentation and demonstration

The method of managing advertising budget at the level company can have money for is classified as? A. percentage of sales methodB. affordable method C. competitive parity method D. objective and task method

The theme of the message content which is related to self-interest of audience is classified as? A. irrational appeal B. moral appealC. rational appeal D. emotional appeal

Considering promotional mix, the paid, non-personal promotion of ideas or market offerings by some specific sponsor is classified as? A. public relations B. advertisingC. sales promotion D. personal selling

The sales force structure in which a sales representatives works to sell specific items of product line is classified as? A. indirect sales force structure B. territorial sales force structure C. customer sales force structureD. product sales force structure

The personal selling step in which the sales person asks for an order to the customer is classified as? A. shipper approach B. handling shipmentC. closing D. follow up

The promotion technique for consumers according to which demonstrations and displays of products made at place of sale is called? A. point of purchase promotion B. cents off deals C. sales premium D. advertising specialties

According to PLC stages, the stage in which the profits are non-existent because of higher expenses is said to be? A. introduction stage B. turbulent stage C. innovation stage D. non-profit stage